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Spike Pharmaceuticals set out to explore a new sales model

Release time:

2020-07-31

agent and terminal link production and chain cooperation

peak pharmaceutical industry began to explore a new sales model

news 8# October 16 to 21 , the 2017 China Pharmaceutical Retail Industry Information Conference (hereinafter referred to as "Xi Pu Conference") with the theme of "Building a Blueprint-Market Awakening Focusing on Demand" was held in Boao, Hainan. Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, and relevant responsible persons such as Jianfeng Health, Pharmaceutical Sales Company and Jianfeng Pharmacy were invited to attend the conference to create a new sales model "exploring way".

This year coincides with the 10th anniversary of the Western Conference. More than 20 1200 mainstream chain pharmacies, more than 22 800 brand pharmaceutical industries, more than 24 100 cross-border affiliated institutions, more than 26 130 top capital institutions at home and abroad, more than 28 60 representatives of authoritative media, and authoritative experts in the industry, nearly 30 4000 people gathered in Boao. The meeting combed the context of the pharmaceutical retail industry in the past ten years, discussed the development of the industry in the new decade, and built a new blueprint for the industry. During the meeting, Huang Jinlong led the peak participants to have in-depth exchanges with the leaders of the conference organizers and industry experts on the impact of national policies such as corporate brand strategy, the role of brand enterprises in the industry, medical reform, prescription outflow and other issues on the original sales model of pharmaceutical enterprises. He also had extensive contact with pharmaceutical counterparts and terminal chains, listened to front-line sales experience and collected relevant information on terminal chains, bring together the top 100 chain market dynamics. In the past ten years, the retail scale of drugs in China has increased from 1430

.9 billion yuan to

3377 .1 billion yuan, and the chain rate has increased from

35.3%

to 49.4% , playing an increasingly important role in the self-medication and drug accessibility of the masses. With the trend of prescription outflow becoming clear, drug retail terminals are playing an increasingly important role in the national medical and health system, but the overall size of the top 100 retailers is still hovering around 34% of the total drug retail industry, which shows that there is still huge room for market concentration. Before the expected trillion-dollar market, Peak Pharmaceutical Sales Company set up a new sales control department, trying to further extend the original sales channels into the terminal chain market and explore new sales models. The relevant person in charge of Jianfeng Pharmaceutical said that in the current complex and changeable market environment, pharmaceutical sales have also given birth to many new models. The establishment of a sales control department is an attempt to seamlessly link the agent and terminal models., To more effectively grasp the terminal dynamics of the pharmaceutical market, to achieve the purpose of sorting out channels, controlling channels and terminals, and then to increase drug sales in a good market environment, to improve the core competitiveness of enterprises, more is to do the sustainable sales "growth" of products, build a brand system, create a 360 brand marketing promotion model, and open a new exploration of win-win cooperation with the terminal chain market. (Xu Yuting)

More information

Peak's "Centennial" Ideal

Editor's note: During the National Day, the "Jinhua New Observation" column of Jinhua TV Station launched a series of reports on "National Day New Observation: New Development of Old Enterprises" to understand the new developments of those old enterprises that have grown up with New China in the new era. October 3 broadcast of the "peak of the 'centennial 'ideal", about the development of the peak group and the future direction of development. The "century" ideal of the peak Jinhua TV reporter Wang Dujuan Jiang Qian host: speaking of Zhejiang Jianfeng Group Co., Ltd., Jinhua people are no stranger. The older generation of Jinhua people are more familiar with, may be the predecessor of Jianfeng Group-Jinhua Cement Factory. Open the first old photo 58 years ago, surrounded by mountains and a rice field in the middle. Old Jinhua can see at a glance that this is the Wise Temple, 8 kilometers north of Jinhua City and east of the former Zhuangtou of Luodian Town. In August 1958, the first group of pioneers came here and built Jinhua's first cement factory on a desolate hillside of 16.94 mu with a pair of hands and warm blood. From the earliest cattle-drawn ball forming machine to the electric ball forming machine, from pure manual labor to machine substitution, it took 26 years of hard work. By 1983, the annual output of peak cement reached 120000 tons, the output value was 6.75 million yuan, and the profit was 2.4 million yuan. In these 26 years, the cement plant has experienced a difficult period of the country, and the ten-year catastrophe of the "Cultural Revolution" has finally ushered in a good time of reform and opening up with tenacious vitality, laying the foundation for steady development in the future. Looking at these old pictures,

2020

07-31

Peak Cement Successfully Enters Lancang Airport Project

News from our newspaper On September 26, the first batch of airport runway cement produced by Yunnan Jianfeng Cement Company was successfully delivered to the Lancang Airport site, which marked another important step in the expansion of Jianfeng Cement in the southwest Yunnan market. Lancang Airport is located in Donghi Town, Lancang Lahu Autonomous County, Pu'er City. It is the center of the "three counties" and "Pu'er Green Triangle" tourist areas of Lancang, Menglian and Ximeng, with a wide range of radiation and obvious location advantages. The project is a national "Twelfth Five-Year Plan" construction project and a key construction project in Yunnan Province. It was approved by the State Council and the Central Military Commission in January 2013. It started construction at the end of November 2014 and is expected to be completed in April 2017. The current project of Lancang Airport is designed to meet the target of 250000 passenger throughput and 750 tons of cargo throughput by 2020, including the construction of a 2600-meter-long and 45-meter-wide runway, the construction of a new 3000-square-meter terminal building and 4 apron parking spaces, including communication, navigation, lighting, meteorology and other supporting projects. The total investment of the project is 1.533 billion yuan. Upon completion, it can be used for Boeing 737 series, Airbus A319 and A320 series, MA-60 and other passenger aircraft take off and land. Since the start of the Lancang Airport project, Yunnan Peak has listed it as an important goal to strive. Compared with ordinary cement, special cement for airport runways has the characteristics of small shrinkage, strong wear resistance, good frost resistance and low alkali content in addition to the requirements of ordinary 42.5 Portland cement. To this end, Yunnan peak in the project to strive for at the same time, the collection of technical forces to tackle the problem, in the clinker composition to determine, cooked.

2020

07-31

Jianfeng won the Zhejiang Industrial Award

A few days ago, we learned from the relevant departments of Zhejiang Province that the company won the 2016 "Zhejiang Industrial Award Silver Award". Zhejiang Industrial Award was established in 2014 and is selected every two years. The purpose of carrying out the selection and commendation of the Zhejiang Industrial Awards is to thoroughly implement the "August 8 Strategy", comprehensively implement the innovation-driven development strategy, speed up the industrial transformation and upgrading with the "four for three" as the starting point, and commend the adherence to the scientific concept of development. adhere to industry, conscientiously fulfill social responsibilities, establish a modern enterprise system, and take a new road of industrialization with characteristics. The evaluation work is jointly organized and implemented by Zhejiang Industrial Economic Federation, Enterprise Federation, Entrepreneur Association, relevant provincial industry associations, municipal industrial economic federations, enterprise federations, entrepreneur associations, and relevant units. The award review committee is composed of relevant government departments, provincial "three committees", relevant provincial industry associations, and experts in industrial economy, management, finance, taxation, quality, environmental protection, safety, technology, and law, the participating enterprises are comprehensively evaluated from the aspects of industry demonstration role, scientific and technological innovation, economic benefits, resource utilization, environmental protection, brand strategy, product quality, production safety, social responsibility, enterprise management, human resources and so on. "The enterprises that have won the Zhejiang Industrial Award this time are all outstanding enterprises that have made significant contributions to the promotion of Zhejiang's economic development; they are all leading enterprises, backbone enterprises, and high-growth enterprises from different industries, representing the scale of Zhejiang's industrial development. The direction and leading spirit represent the highest level of Zhejiang's industrial development." According to the organizers related negative

2020

07-31

Peak Cement Successfully Enters Lancang Airport Project

2020

07-31

Peak Cement Successfully Enters Lancang Airport Project

2020

07-30

Peak two enterprises were commended

On September 23, the launching ceremony of the 2016 Jinhua Zhejiang Shopping Festival and the 2015 Jinhua Honest Enterprise Commendation Conference were held in the urban people's square. Jianfeng Group's Jinhua Jianfeng Pharmacy Chain Co., Ltd. and Zhejiang Jianfeng International Trade Co., Ltd. were commended.

2020

07-31

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