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Spike Pharmaceuticals set out to explore a new sales model

Release time:

2020-08-14

agent and terminal link production and chain cooperation

peak pharmaceutical industry began to explore a new sales model

news 8# October 16 to 21 , the 2017 China Pharmaceutical Retail Industry Information Conference (hereinafter referred to as "Xi Pu Conference") with the theme of "Building a Blueprint-Market Awakening Focusing on Demand" was held in Boao, Hainan. Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company, and relevant responsible persons such as Jianfeng Health, Pharmaceutical Sales Company and Jianfeng Pharmacy were invited to attend the conference to create a new sales model "exploring way".

This year coincides with the 10th anniversary of the Western Conference. More than 20 1200 mainstream chain pharmacies, more than 22 800 brand pharmaceutical industries, more than 24 100 cross-border affiliated institutions, more than 26 130 top capital institutions at home and abroad, more than 28 60 representatives of authoritative media, and authoritative experts in the industry, nearly 30 4000 people gathered in Boao. The meeting combed the context of the pharmaceutical retail industry in the past ten years, discussed the development of the industry in the new decade, and built a new blueprint for the industry. During the meeting, Huang Jinlong led the peak participants to have in-depth exchanges with the leaders of the conference organizers and industry experts on the impact of national policies such as corporate brand strategy, the role of brand enterprises in the industry, medical reform, prescription outflow and other issues on the original sales model of pharmaceutical enterprises. He also had extensive contact with pharmaceutical counterparts and terminal chains, listened to front-line sales experience and collected relevant information on terminal chains, bring together the top 100 chain market dynamics. In the past ten years, the retail scale of drugs in China has increased from 1430

.9 billion yuan to

3377 .1 billion yuan, and the chain rate has increased from

35.3%

to 49.4% , playing an increasingly important role in the self-medication and drug accessibility of the masses. With the trend of prescription outflow becoming clear, drug retail terminals are playing an increasingly important role in the national medical and health system, but the overall size of the top 100 retailers is still hovering around 34% of the total drug retail industry, which shows that there is still huge room for market concentration. Before the expected trillion-dollar market, Peak Pharmaceutical Sales Company set up a new sales control department, trying to further extend the original sales channels into the terminal chain market and explore new sales models. The relevant person in charge of Jianfeng Pharmaceutical said that in the current complex and changeable market environment, pharmaceutical sales have also given birth to many new models. The establishment of a sales control department is an attempt to seamlessly link the agent and terminal models., To more effectively grasp the terminal dynamics of the pharmaceutical market, to achieve the purpose of sorting out channels, controlling channels and terminals, and then to increase drug sales in a good market environment, to improve the core competitiveness of enterprises, more is to do the sustainable sales "growth" of products, build a brand system, create a 360 brand marketing promotion model, and open a new exploration of win-win cooperation with the terminal chain market. (Xu Yuting)

More information

Daye Peak Won "Advanced Manufacturing Brand" in Huangshi City"

On the occasion of the fifth "China Brand Day", the office of Huangshi City Quality Strong City Working Committee held a grand awarding ceremony of "Promoting the High-quality Development of Huangshi 70 Brands", and Daye Jianfeng Cement Company was awarded the "Advanced Manufacturing Brand". In order to revitalize the post-epidemic economy and enhance the confidence of enterprises, Huangshi City Quality Strong City Working Committee Office organized and carried out a large-scale news investigation, publicity and exhibition activity of "Huangshi Glory, the era of glory-the 70th anniversary of the founding of the city, promoting the high-quality development of Huangshi 70 brands", aiming at vigorously publicizing the major achievements and advanced models of the high-quality development of various industries in Huangshi and the construction of strong quality strong quality city, and encouraging enterprises, and leading enterprises to further establish the strong quality, help Yellowstone "five city construction", cohesion of economic and social high-quality development of a strong force. After the public vote, the 70 brands and 30 characteristic brands selected to promote the high-quality development of Huangshi in the 70 years since the establishment of the city were awarded the advanced manufacturing brand, modern service brand, high-quality education brand, excellent cultural brand, modern agricultural brand and Huangshi high-quality development characteristic brand respectively. Daye Peak won the honor of "advanced manufacturing brand.

2021

05-21

Learning Party History, Strong Faith

On April 29, the staff of the peak building stopped to browse when they passed the newly created party history knowledge propaganda wall. 2021 is the 100 anniversary of the founding of the Communist Party of China, the Central Committee called on the whole party to carry out the study and education of party history. Since the party committee of the group company deployed the party history study and education work, party organizations at all levels of the company have taken active actions to further strengthen their ideals and beliefs through various forms such as special party classes, concentrated study, visiting the red education base, and reviewing the oath of joining the party.

2021

05-06

Cement industry, Huangshi City two honors flower daye peak

In April, China's cement industry and Huangshi City in Hubei Province each won an honor by Daye Peak, and the company's work in environmental protection and poverty alleviation was affirmed. The 2021 China Cement Industry Summit held in Hangzhou from April 20 to 21, with the theme of "common mission, innovation and common development", discussed the current development trend of the cement industry in depth. During the meeting, a series of awards for the top 100 cement industry were held. After reviewing multi-dimensional information such as brand growth, brand productivity, brand awareness and brand reputation, daye peak was awarded the title of "enterprise with outstanding contribution to environmental protection. Recently, Huangshi City Federation of Industry and Commerce (Chamber of Commerce) held the 6th Executive Committee of the 12th session to review the work in 2020 and deploy the targets and tasks for 2021. It commended the city's advanced collective of "precise poverty alleviation and private enterprise assistance". Daye Peak was awarded the honorary title of "Advanced Private Enterprise.

2021

05-06

Yang Zhi, head of Huangping County, Guizhou Province, visited Jianfeng

On April 16, a delegation led by Yang Zhi, head of Huangping County, Guizhou Province, visited the headquarters of the group company and held discussions with the group leaders on the future development of Huangping peak and further strengthening the in-depth cooperation between the two sides. During the exchange, Chairman Jiang Xiaomeng introduced the development of Jianfeng in recent years, which aroused unanimous praise from the members of the delegation. Yang Zhi said that Jianfeng is an enterprise with a sense of social responsibility and serious business. He hopes to further cooperate in other industrial fields to promote the economic development of Huangping.

2021

04-21

The Pursuit and Dream of the Spike of "Egoist" of "Lie to the People"

On March 23, China Cement Network published an exclusive interview with Jiang Xiaomeng, chairman of the group company, under the title of "the pursuit and Dream of the peak of self-interest. During the interview, Jiang Xiaomeng expressed his views on the future development trend of China's cement industry and introduced the development ideas of the peak cement industry in the future. The full text of this article is reproduced here...

2021

04-12

Daye Peak Won the Title of "Charity Enterprise" in Daye City

Daye city recently organized the 2020 Metallurgical Conference to review and summarize the 2020 Metallurgical Work and arrange the deployment of 2021. Wang Gang, secretary of the Daye Municipal Party Committee, attended the conference and made an important speech, in particular, he expressed his heartfelt thanks to a group of enterprises and entrepreneurs, such as Jinpai Company and Daye Peak, for coming forward, giving generously and helping at the most critical juncture of Daye epidemic prevention and control. The conference announced the "Decision of Daye Municipal Party Committee and Municipal Government on Releasing the 2020 Charity Contribution List" and commended it on the spot. Daye Peak and other enterprises were awarded the honorary title of "2020 Charity Enterprise. Zhang Fengliang, deputy general manager of the group company and general manager of Daye Peak, accepted the commendation on behalf of Daye Peak and delivered a keynote speech at the meeting as a representative of the commended enterprise. (Daye Peak)

2021

04-12

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