Training Experience of Gold Medal Store Manager/Assistant Zhejiang Station Special Training Camp
Release time:
2020-08-14
Editor's Note: 6# March 6 - 8 , the 13th Gold Medal Store Manager / Shop Assistant Zhejiang Station Special Training Camp organized by Jianmin Group was held in Jinhua. 6 trainees from Xinhua, Shuangxi, Yishou Shenxing, Yongshengtang and other pharmacies participated in the training. The training mainly includes the explanation and training of pharmacy etiquette, a line of gold single product building program and other courses. The students studied hard and gained a lot.
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In this training, a line marketing plan taught by the teacher mentioned that the creation of star products requires 7 steps: clear objectives; The introduction of passenger flow mainly includes various methods such as window, flyer, float, floor sticker, SMS WeChat notification, lottery, etc. Atmosphere creation, it can be realized by posting posters, POP , explosive stickers, etc. Employees are willing to sell; Employees can sell; Customers are willing to buy; Execution details. Each step can be subdivided into many methods. Members of each team brainstormed and discussed intensely to make the impossible possible. This is the crystallization of the wisdom of team members and the result of teamwork.
Three days and two nights of training made me realize what a team is and how to build and run a team. Every store is actually a team, only a perfect team does not have a perfect individual. At work, our attitude is very important. If we treat each guest like our parents, brothers and sisters, then we will naturally be warm and kind to them. To give customers a good feeling and let them trust us, on this basis, the success rate of our recommended drugs will naturally increase.
When facing customers, we must have confidence, learn more professional knowledge, and apply what we have learned. At the same time, we should learn to reflect in the sales, summarize in the reflection, and really improve the professional knowledge and sales ability of pharmacy. (Huang Xiaoqing of Yongsheng Hall)
The important
training for communication made me unforgettable on the first day. For dinner that day, we had a "paradise meal". We couldn't speak or make eye or physical contact. We fed each other. For the first time to enjoy such a dinner, surprise, embarrassment, excitement, all kinds of mixed emotions. At the first bite, I decided that meat and vegetables were nutritious according to my own ideas, so I added a big spoonful of rice to a chicken leg, and I didn't think about whether the other party could eat it. As the saying goes, do not do to others what you do not want to do to you, do we ever think about whether what we are doing is what the other person needs? Or do we just take it for granted that the other person needs it?
During the feeding process, we gradually became smooth and felt that we were feeding ourselves, because we would first see what the other person was clipping, and when we wanted to eat something, we would clip it first. Through careful observation, we have found the most suitable way of communication. Of course, if you can talk and communicate, the consensus reached will be faster and clearer. I couldn't help but want to speak a few times at the beginning, which also shows how important effective communication is at ordinary times. After the satisfied meal, I am also very grateful to the teachers for their good intentions. With a small game, you can meditate and reflect and feel. It is definitely a memorable dinner.
There is another thing that impressed me in the course, and that is the secondary sales at the cash register. Sometimes in the process of communication with customers, you have already talked dry, but customers are still skeptical. If customers can hear the same thing when they are ready to leave, this can improve the credibility of the product to a certain extent. (Yishou Shin Fang Fuduan)
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Building a New System, Flattening Management, Spike Health Marketing, New "Way to Work" On February 17, Spike Health Technology Company held a sales meeting to integrate and adjust the construction of a new marketing system and deploy and implement the 2017 sales work. Chen Daiyou, general manager of Health Technology Company, carefully explained and answered the marketing system construction and sales management assessment methods at the meeting, and reached a consensus on unifying thinking. The sales business of Health Technology Company involves three categories: health care products, plant extracts and Chinese herbal pieces. The product attributes and categories are different, and the product sales channels are diversified. In order to facilitate market expansion and adapt to the rapid response to market changes, the Company focuses on key products, key channels and key markets, adjusts the original business model, unifies all sales businesses of the Company, establishes a marketing center, and centralizes and unifies flat management. At the meeting, the Health Technology Company issued the "2017 Sales Management Assessment Measures", which takes sales performance as the leading factor, defines the sales staff's business expenses and market expansion support policies, implements quarterly and annual assessment of sales targets, and directly links the assessment of the progress of sales staff's target tasks with monthly income. After two-way selection, adjustment and implementation of sales positions and target tasks, all sales staff of Health Technology Company have signed a sales economic responsibility system. Chen Daiyou hopes that marketers will build confidence to meet the challenges and grow and progress together with the enterprise. At the same time, he said that the health technology company will focus on strengthening the construction and cultivation of the sales team, and carry out training, learning and experience sharing in various ways, so as to improve the business ability and level of the sales team. (Spike Health)
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On January 23, the group company held a special working meeting to summarize the safety and environmental protection work in 2016 and make arrangements for the work in the new year. General manager Yu Jianhong pointed out at the meeting that hidden dangers are accidents, accidents should be assessed, and safety and environmental protection work should continue to be carried out with a "zero tolerance" attitude. At the meeting, Chen Tianci, assistant to the general manager of the group company and manager of the audit performance management department, summarized the safety and environmental protection work in 2016 from the aspects of the completion of the safety and environmental protection responsibility system objectives, self-examination and self-correction of illegal operations, and the establishment of safety and environmental protection accident-free factories, analyzed the problems existing in the work, and put forward the safety and environmental protection work plan for 2017 in a targeted manner. Jiang Xiaomeng, chairman of the group company, stressed at the meeting that the work of safety and environmental protection is endless and must be carried out unremittingly. All enterprises should focus on safety and environmental protection management in a planned and focused manner according to the characteristics of their respective industries and industries, seasonal changes, and national policy adjustments. It is more important to establish awareness than inspection. It is necessary to strengthen safety and environmental protection education and improve the safety and environmental protection awareness and related work skills of all employees. Conduct in-depth pre-inspection and strict post-assessment to achieve full management and comprehensive prevention, and realize the overall improvement of enterprise safety and environmental protection. At the meeting, Jiang Xiaomeng, on behalf of the group company, signed the 2017 safety and environmental protection work responsibility letter with various professional companies and directly affiliated enterprises. In his concluding speech, Yu Jianhong, general manager of the group company, pointed out that safety runs through the development of the enterprise, and safety and environmental protection cannot be separated from production and operation. The two promote each other and complement each other, and managers at all levels must have a deep level of this.
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"Spike" Cement Becomes Yunnan Famous Brand Product
News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)
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