"Spike" Well-known Trademark Rewards
Release time:
2020-08-14
Jinhua City Held Trademark Brand Conference
"Peak" Well-known Trademark Awarded
News 5# October 27 , Jinhua City Held Trademark Brand Conference. Jianfeng Pharmaceutical Company was recognized as a well-known trademark by the State Administration for Industry and Commerce for its "Jianfeng" trademark in 2016 , and won a special reward fund of 120 yuan at the conference. Yu Jianhong, general manager of the group company, as the only representative of the enterprise, spoke at the meeting to share the experience of brand building.
In recent years, the Jinhua Municipal Government has attached great importance to trademark brand building, and has successively issued "Opinions on the In-depth Implementation of Trademark Brand Strategy", "Jinhua Urban Brand Development Support and Incentive Measures", and "Jinhua Trademark Development" A series of policy documents such as the "Five-Year Plan" have incorporated the promotion of trademark brand strategy into the overall framework of government work. This year is also the third consecutive year that Jinhua has held a city-wide trademark brand conference, which shows Jinhua's firm determination to promote the construction of "brand Jinhua. The meeting stressed that it is necessary to organically combine the in-depth promotion of trademark brand strategy with the promotion of supply-side structural reform, speed up the development of trademark brands, stimulate the power of enterprises to create, use and protect brands, and speed up the promotion of Jinhua from a big brand city to a strong brand city.
Peak has always attached great importance to trademark management and brand creation. As early as 1980 , the "Peak" brand cement trademark was registered and used. In 1993 , the public solicitation of trademark patterns and advertising slogans also caused a sensation both inside and outside the province. At present, Jianfeng has a total of 223 registered trademarks including 1 well-known trademarks in China, 3 provincial famous trademarks and 5 Jinhua municipal famous trademarks, of which "Jianfeng" trademark has been continuously recognized as a famous trademark in Zhejiang Province since 1992 ; the peak graphic logo and peak text logo of the subsidiary Jianfeng Pharmaceutical Co., Ltd. were recognized as famous trademarks in Zhejiang Province in 2013 1 , and the "Jianfeng" trademark in 2016 9 was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce ". In the same year, Jianfeng Group was included in the second batch of "three" project pilot cultivation enterprises in Zhejiang Province and Jinhua trademark brand demonstration enterprises. For more than 30 years, through the creation of famous and well-known trademarks, the company has greatly improved the status of its products, established a good image of the company, and enhanced its ability to ensure the sustainable and healthy development of the company. The
meeting commended Jianfeng Pharmaceutical and other enterprises that won the recognition of China's well-known trademarks in 2016 . Jianfeng Pharmaceutical is also the only enterprise in Jinhua Development Zone that won this honor in 2016 . And to the provincial and municipal famous trademark enterprise representatives, provincial and municipal trademark brand demonstration villages and towns (streets), demonstration enterprises and brand base representatives; representatives of Yongkang Municipal Government, Municipal Construction Bank, Pan'an County Market Supervision Bureau and Jianfeng Group made exchange speeches.
As the only outstanding enterprise representative for brand creation, General Manager Yu Jianhong has improved the organization and strengthened trademark management. Committed to innovation to build a solid foundation for brand building; Pay close attention to quality and enhance brand reputation; Pay attention to market construction and strengthen brand influence; Pay attention to social effects and enrich brand connotation, and share the experience of peak brand construction. (Zhang Mingyin Fu Yiwu)
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