"Spike" Well-known Trademark Rewards
Release time:
2020-08-14
Jinhua City Held Trademark Brand Conference
"Peak" Well-known Trademark Awarded
News 5# October 27 , Jinhua City Held Trademark Brand Conference. Jianfeng Pharmaceutical Company was recognized as a well-known trademark by the State Administration for Industry and Commerce for its "Jianfeng" trademark in 2016 , and won a special reward fund of 120 yuan at the conference. Yu Jianhong, general manager of the group company, as the only representative of the enterprise, spoke at the meeting to share the experience of brand building.
In recent years, the Jinhua Municipal Government has attached great importance to trademark brand building, and has successively issued "Opinions on the In-depth Implementation of Trademark Brand Strategy", "Jinhua Urban Brand Development Support and Incentive Measures", and "Jinhua Trademark Development" A series of policy documents such as the "Five-Year Plan" have incorporated the promotion of trademark brand strategy into the overall framework of government work. This year is also the third consecutive year that Jinhua has held a city-wide trademark brand conference, which shows Jinhua's firm determination to promote the construction of "brand Jinhua. The meeting stressed that it is necessary to organically combine the in-depth promotion of trademark brand strategy with the promotion of supply-side structural reform, speed up the development of trademark brands, stimulate the power of enterprises to create, use and protect brands, and speed up the promotion of Jinhua from a big brand city to a strong brand city.
Peak has always attached great importance to trademark management and brand creation. As early as 1980 , the "Peak" brand cement trademark was registered and used. In 1993 , the public solicitation of trademark patterns and advertising slogans also caused a sensation both inside and outside the province. At present, Jianfeng has a total of 223 registered trademarks including 1 well-known trademarks in China, 3 provincial famous trademarks and 5 Jinhua municipal famous trademarks, of which "Jianfeng" trademark has been continuously recognized as a famous trademark in Zhejiang Province since 1992 ; the peak graphic logo and peak text logo of the subsidiary Jianfeng Pharmaceutical Co., Ltd. were recognized as famous trademarks in Zhejiang Province in 2013 1 , and the "Jianfeng" trademark in 2016 9 was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce ". In the same year, Jianfeng Group was included in the second batch of "three" project pilot cultivation enterprises in Zhejiang Province and Jinhua trademark brand demonstration enterprises. For more than 30 years, through the creation of famous and well-known trademarks, the company has greatly improved the status of its products, established a good image of the company, and enhanced its ability to ensure the sustainable and healthy development of the company. The
meeting commended Jianfeng Pharmaceutical and other enterprises that won the recognition of China's well-known trademarks in 2016 . Jianfeng Pharmaceutical is also the only enterprise in Jinhua Development Zone that won this honor in 2016 . And to the provincial and municipal famous trademark enterprise representatives, provincial and municipal trademark brand demonstration villages and towns (streets), demonstration enterprises and brand base representatives; representatives of Yongkang Municipal Government, Municipal Construction Bank, Pan'an County Market Supervision Bureau and Jianfeng Group made exchange speeches.
As the only outstanding enterprise representative for brand creation, General Manager Yu Jianhong has improved the organization and strengthened trademark management. Committed to innovation to build a solid foundation for brand building; Pay close attention to quality and enhance brand reputation; Pay attention to market construction and strengthen brand influence; Pay attention to social effects and enrich brand connotation, and share the experience of peak brand construction. (Zhang Mingyin Fu Yiwu)
More information
Peak health marketing and a new "play"
Building a New System, Flattening Management, Spike Health Marketing, New "Way to Work" On February 17, Spike Health Technology Company held a sales meeting to integrate and adjust the construction of a new marketing system and deploy and implement the 2017 sales work. Chen Daiyou, general manager of Health Technology Company, carefully explained and answered the marketing system construction and sales management assessment methods at the meeting, and reached a consensus on unifying thinking. The sales business of Health Technology Company involves three categories: health care products, plant extracts and Chinese herbal pieces. The product attributes and categories are different, and the product sales channels are diversified. In order to facilitate market expansion and adapt to the rapid response to market changes, the Company focuses on key products, key channels and key markets, adjusts the original business model, unifies all sales businesses of the Company, establishes a marketing center, and centralizes and unifies flat management. At the meeting, the Health Technology Company issued the "2017 Sales Management Assessment Measures", which takes sales performance as the leading factor, defines the sales staff's business expenses and market expansion support policies, implements quarterly and annual assessment of sales targets, and directly links the assessment of the progress of sales staff's target tasks with monthly income. After two-way selection, adjustment and implementation of sales positions and target tasks, all sales staff of Health Technology Company have signed a sales economic responsibility system. Chen Daiyou hopes that marketers will build confidence to meet the challenges and grow and progress together with the enterprise. At the same time, he said that the health technology company will focus on strengthening the construction and cultivation of the sales team, and carry out training, learning and experience sharing in various ways, so as to improve the business ability and level of the sales team. (Spike Health)
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On January 23, the group company held a special working meeting to summarize the safety and environmental protection work in 2016 and make arrangements for the work in the new year. General manager Yu Jianhong pointed out at the meeting that hidden dangers are accidents, accidents should be assessed, and safety and environmental protection work should continue to be carried out with a "zero tolerance" attitude. At the meeting, Chen Tianci, assistant to the general manager of the group company and manager of the audit performance management department, summarized the safety and environmental protection work in 2016 from the aspects of the completion of the safety and environmental protection responsibility system objectives, self-examination and self-correction of illegal operations, and the establishment of safety and environmental protection accident-free factories, analyzed the problems existing in the work, and put forward the safety and environmental protection work plan for 2017 in a targeted manner. Jiang Xiaomeng, chairman of the group company, stressed at the meeting that the work of safety and environmental protection is endless and must be carried out unremittingly. All enterprises should focus on safety and environmental protection management in a planned and focused manner according to the characteristics of their respective industries and industries, seasonal changes, and national policy adjustments. It is more important to establish awareness than inspection. It is necessary to strengthen safety and environmental protection education and improve the safety and environmental protection awareness and related work skills of all employees. Conduct in-depth pre-inspection and strict post-assessment to achieve full management and comprehensive prevention, and realize the overall improvement of enterprise safety and environmental protection. At the meeting, Jiang Xiaomeng, on behalf of the group company, signed the 2017 safety and environmental protection work responsibility letter with various professional companies and directly affiliated enterprises. In his concluding speech, Yu Jianhong, general manager of the group company, pointed out that safety runs through the development of the enterprise, and safety and environmental protection cannot be separated from production and operation. The two promote each other and complement each other, and managers at all levels must have a deep level of this.
2020
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"Spike" Cement Becomes Yunnan Famous Brand Product
News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)
2020
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