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Pharmaceutical, health two enterprises to study the market to seek new breakthroughs in marketing

Release time:

2020-08-14

Pharmaceutical and Health Enterprises Research Markets Seek New Breakthroughs in Marketing

News 5# July 12 and 15 , Peak Health Technology Company and Peak Pharmaceutical Company successively held special marketing conferences to analyze the shortcomings in marketing work, study and explore marketing innovation ways and seek breakthroughs.

5 12 held the marketing meeting of Jianfeng Health Technology Company, according to the existing three major business sectors of health food, plant extracts and Chinese herbal pieces, with key products and channel sales as the main topics for summary analysis, exchange, study and discussion. Jin Wenwei, manager of the marketing center of Health Technology Company, summarized the sales situation in the first four months of this year and planned the next specific work according to the sales situation. Chen Daiyou, general manager of Health Technology Company, discussed at the meeting such issues as "what are our products", "where are our customers", "how to find our customers" and "how do we do it now". According to the attribute differences of the three major categories of products involved in the sales business and the diversity of sales channels, detailed analysis and elaboration were carried out to clarify the sales focus and direction and unify the thinking to reach a consensus. At the

meeting, the health technology company discussed and mobilized to restart Jinhua terminal sales mode. with the support of the group company's resources, it plans to select health food gu tai capsule based on traditional Chinese medicine prescription as a breakthrough point to break the sluggish situation of existing terminal sales. Reasonably match and improve Jinhua terminal team, tap internal potential, promote market personnel to enter the terminal front line and contact the market frontier information, on the basis of the original terminal business to make greater progress, do everything possible to do sales performance. Chen Daiyou hopes that all marketing staff will build up confidence to meet sales challenges, adhere to the combination of "going out" and "inviting in", strengthen internal experience sharing and exchange, strengthen business knowledge learning, improve the subjective initiative of sales staff, and further extend marketing work to the depth of the market. Health technology companies will also focus on the construction and cultivation of sales teams, and the corresponding sales management system and job responsibilities will be continuously refined and launched one after another.

5 April 15 , the management teams of marketing units such as Jianfeng Pharmacy, Jinhua Pharmaceutical Company and Pharmaceutical Sales Company gathered together to summarize and analyze the problems existing in the marketing work and deploy the next work priorities. The heads of the three marketing units successively reported on the completion of the sales work in the first four months, focusing on analyzing the existing deficiencies and problems faced, and putting forward improvement ideas and work arrangements for the next step. Jin Xuecai, deputy general manager in charge of sales of the pharmaceutical company, put forward work requirements from the aspects of sales model innovation, retail market growth, slow insurance consultation and so on.

Chairman of the Group Company and Chairman of the Pharmaceutical Company Jiang Xiaomeng attended the meeting. He hoped that the pharmaceutical company team would further strengthen its study and make great efforts to innovate marketing models and marketing methods. According to the current market situation, he asked drug retail to expand its own chain and improve the assessment mode of pharmacies; commercial sales should clarify the working ideas and introduce relevant policies to stimulate market vitality in view of the new pharmaceutical policies such as the "two-vote system"; industrial sales should strictly clarify post responsibilities, give marketing personnel greater autonomy, put an end to illegal sales, and strengthen incentive and assessment. At the same time, pharmaceutical companies are required to increase their support for marketing model innovation and build a platform for employees to fully display their talents, so as to stimulate the enthusiasm and initiative of marketing personnel and achieve breakthroughs in marketing performance. (Xu Yuting Ni Yingzhen)

More information

Peak's "Centennial" Ideal

Editor's note: During the National Day, the "Jinhua New Observation" column of Jinhua TV Station launched a series of reports on "National Day New Observation: New Development of Old Enterprises" to understand the new developments of those old enterprises that have grown up with New China in the new era. October 3 broadcast of the "peak of the 'centennial 'ideal", about the development of the peak group and the future direction of development. The "century" ideal of the peak Jinhua TV reporter Wang Dujuan Jiang Qian host: speaking of Zhejiang Jianfeng Group Co., Ltd., Jinhua people are no stranger. The older generation of Jinhua people are more familiar with, may be the predecessor of Jianfeng Group-Jinhua Cement Factory. Open the first old photo 58 years ago, surrounded by mountains and a rice field in the middle. Old Jinhua can see at a glance that this is the Wise Temple, 8 kilometers north of Jinhua City and east of the former Zhuangtou of Luodian Town. In August 1958, the first group of pioneers came here and built Jinhua's first cement factory on a desolate hillside of 16.94 mu with a pair of hands and warm blood. From the earliest cattle-drawn ball forming machine to the electric ball forming machine, from pure manual labor to machine substitution, it took 26 years of hard work. By 1983, the annual output of peak cement reached 120000 tons, the output value was 6.75 million yuan, and the profit was 2.4 million yuan. In these 26 years, the cement plant has experienced a difficult period of the country, and the ten-year catastrophe of the "Cultural Revolution" has finally ushered in a good time of reform and opening up with tenacious vitality, laying the foundation for steady development in the future. Looking at these old pictures,

2020

07-31

Peak Cement Successfully Enters Lancang Airport Project

News from our newspaper On September 26, the first batch of airport runway cement produced by Yunnan Jianfeng Cement Company was successfully delivered to the Lancang Airport site, which marked another important step in the expansion of Jianfeng Cement in the southwest Yunnan market. Lancang Airport is located in Donghi Town, Lancang Lahu Autonomous County, Pu'er City. It is the center of the "three counties" and "Pu'er Green Triangle" tourist areas of Lancang, Menglian and Ximeng, with a wide range of radiation and obvious location advantages. The project is a national "Twelfth Five-Year Plan" construction project and a key construction project in Yunnan Province. It was approved by the State Council and the Central Military Commission in January 2013. It started construction at the end of November 2014 and is expected to be completed in April 2017. The current project of Lancang Airport is designed to meet the target of 250000 passenger throughput and 750 tons of cargo throughput by 2020, including the construction of a 2600-meter-long and 45-meter-wide runway, the construction of a new 3000-square-meter terminal building and 4 apron parking spaces, including communication, navigation, lighting, meteorology and other supporting projects. The total investment of the project is 1.533 billion yuan. Upon completion, it can be used for Boeing 737 series, Airbus A319 and A320 series, MA-60 and other passenger aircraft take off and land. Since the start of the Lancang Airport project, Yunnan Peak has listed it as an important goal to strive. Compared with ordinary cement, special cement for airport runways has the characteristics of small shrinkage, strong wear resistance, good frost resistance and low alkali content in addition to the requirements of ordinary 42.5 Portland cement. To this end, Yunnan peak in the project to strive for at the same time, the collection of technical forces to tackle the problem, in the clinker composition to determine, cooked.

2020

07-31

Jianfeng won the Zhejiang Industrial Award

A few days ago, we learned from the relevant departments of Zhejiang Province that the company won the 2016 "Zhejiang Industrial Award Silver Award". Zhejiang Industrial Award was established in 2014 and is selected every two years. The purpose of carrying out the selection and commendation of the Zhejiang Industrial Awards is to thoroughly implement the "August 8 Strategy", comprehensively implement the innovation-driven development strategy, speed up the industrial transformation and upgrading with the "four for three" as the starting point, and commend the adherence to the scientific concept of development. adhere to industry, conscientiously fulfill social responsibilities, establish a modern enterprise system, and take a new road of industrialization with characteristics. The evaluation work is jointly organized and implemented by Zhejiang Industrial Economic Federation, Enterprise Federation, Entrepreneur Association, relevant provincial industry associations, municipal industrial economic federations, enterprise federations, entrepreneur associations, and relevant units. The award review committee is composed of relevant government departments, provincial "three committees", relevant provincial industry associations, and experts in industrial economy, management, finance, taxation, quality, environmental protection, safety, technology, and law, the participating enterprises are comprehensively evaluated from the aspects of industry demonstration role, scientific and technological innovation, economic benefits, resource utilization, environmental protection, brand strategy, product quality, production safety, social responsibility, enterprise management, human resources and so on. "The enterprises that have won the Zhejiang Industrial Award this time are all outstanding enterprises that have made significant contributions to the promotion of Zhejiang's economic development; they are all leading enterprises, backbone enterprises, and high-growth enterprises from different industries, representing the scale of Zhejiang's industrial development. The direction and leading spirit represent the highest level of Zhejiang's industrial development." According to the organizers related negative

2020

07-31

Peak Cement Successfully Enters Lancang Airport Project

2020

07-31

Peak Cement Successfully Enters Lancang Airport Project

2020

07-30

Peak two enterprises were commended

On September 23, the launching ceremony of the 2016 Jinhua Zhejiang Shopping Festival and the 2015 Jinhua Honest Enterprise Commendation Conference were held in the urban people's square. Jianfeng Group's Jinhua Jianfeng Pharmacy Chain Co., Ltd. and Zhejiang Jianfeng International Trade Co., Ltd. were commended.

2020

07-31

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