Pharmaceutical, health two enterprises to study the market to seek new breakthroughs in marketing
Release time:
2020-08-14
Pharmaceutical and Health Enterprises Research Markets Seek New Breakthroughs in Marketing
News 5# July 12 and 15 , Peak Health Technology Company and Peak Pharmaceutical Company successively held special marketing conferences to analyze the shortcomings in marketing work, study and explore marketing innovation ways and seek breakthroughs.
5 12 held the marketing meeting of Jianfeng Health Technology Company, according to the existing three major business sectors of health food, plant extracts and Chinese herbal pieces, with key products and channel sales as the main topics for summary analysis, exchange, study and discussion. Jin Wenwei, manager of the marketing center of Health Technology Company, summarized the sales situation in the first four months of this year and planned the next specific work according to the sales situation. Chen Daiyou, general manager of Health Technology Company, discussed at the meeting such issues as "what are our products", "where are our customers", "how to find our customers" and "how do we do it now". According to the attribute differences of the three major categories of products involved in the sales business and the diversity of sales channels, detailed analysis and elaboration were carried out to clarify the sales focus and direction and unify the thinking to reach a consensus. At the
meeting, the health technology company discussed and mobilized to restart Jinhua terminal sales mode. with the support of the group company's resources, it plans to select health food gu tai capsule based on traditional Chinese medicine prescription as a breakthrough point to break the sluggish situation of existing terminal sales. Reasonably match and improve Jinhua terminal team, tap internal potential, promote market personnel to enter the terminal front line and contact the market frontier information, on the basis of the original terminal business to make greater progress, do everything possible to do sales performance. Chen Daiyou hopes that all marketing staff will build up confidence to meet sales challenges, adhere to the combination of "going out" and "inviting in", strengthen internal experience sharing and exchange, strengthen business knowledge learning, improve the subjective initiative of sales staff, and further extend marketing work to the depth of the market. Health technology companies will also focus on the construction and cultivation of sales teams, and the corresponding sales management system and job responsibilities will be continuously refined and launched one after another.
5 April 15 , the management teams of marketing units such as Jianfeng Pharmacy, Jinhua Pharmaceutical Company and Pharmaceutical Sales Company gathered together to summarize and analyze the problems existing in the marketing work and deploy the next work priorities. The heads of the three marketing units successively reported on the completion of the sales work in the first four months, focusing on analyzing the existing deficiencies and problems faced, and putting forward improvement ideas and work arrangements for the next step. Jin Xuecai, deputy general manager in charge of sales of the pharmaceutical company, put forward work requirements from the aspects of sales model innovation, retail market growth, slow insurance consultation and so on.
Chairman of the Group Company and Chairman of the Pharmaceutical Company Jiang Xiaomeng attended the meeting. He hoped that the pharmaceutical company team would further strengthen its study and make great efforts to innovate marketing models and marketing methods. According to the current market situation, he asked drug retail to expand its own chain and improve the assessment mode of pharmacies; commercial sales should clarify the working ideas and introduce relevant policies to stimulate market vitality in view of the new pharmaceutical policies such as the "two-vote system"; industrial sales should strictly clarify post responsibilities, give marketing personnel greater autonomy, put an end to illegal sales, and strengthen incentive and assessment. At the same time, pharmaceutical companies are required to increase their support for marketing model innovation and build a platform for employees to fully display their talents, so as to stimulate the enthusiasm and initiative of marketing personnel and achieve breakthroughs in marketing performance. (Xu Yuting Ni Yingzhen)
More information
The company's vocational skill level self-identification training began.
After preparing the handout materials and question bank for the previous stage of vocational skill grade identification training, daye peak cement company conducted the vocational skill grade identification training for the machine repair team of the manufacturing department on August 10. On August 12 and 18, the pharmaceutical company also organized two phases of vocational skill level identification training for pharmaceutical preparation workers. According to the national skill level standard, the group company is divided into four grades: grade 5/junior worker, grade 4/intermediate worker, grade 3/senior worker and grade 2/technician. According to the analysis of employee registration, since there is only one type of job for pharmaceutical preparation workers, and cement production workers include cement central controller, cement quality inspector, cement clinker calciner, cement manufacturer, cement production inspection worker and other types of jobs, the number of applicants is less than that of cement production workers. Most of the employees who signed up were identified as participating in the four levels of vocational skills. According to preliminary statistics, there are now 155 employees who have signed up for their professional skill level, including 47 pharmaceutical preparation workers and 108 cement production workers. The human resources department of the group company is stepping up efforts to organize personnel to examine the qualifications of the employees whose registration grades are identified, and then enter the Zhejiang professional ability integration platform for formal registration after passing the examination. According to the national vocational skill standards and other content, each unit carries out targeted training for employees who participate in the independent identification of vocational skill levels. The training is conducted through on-site teaching, online teaching, and learning platform question bank exercises. After the training, the group company will organize the employees who participate in the grade identification to carry out examination and assessment, and those who pass the examination will complete the grade identification and issue the skill grade certificate. It is understood that in order to ensure the quality of vocational skill level identification, after the company was approved to independently identify the vocational skill level, the human resources department of the group organized all units to compile the question bank for various types of work in combination with the actual situation of the enterprise and with reference to the national vocational skill standards and training syllabus and other materials. after classification, unification and standardization, verification and proofreading, the preparation of the question bank has been basically completed. After being submitted to the superior unit for examination and approval, the company will import the question bank on the enterprise university platform to facilitate employees to prepare for the examination. The question bank for the independent identification of vocational skills level will also be extracted from the question banks of various industries, including professional ethics, basic knowledge, safety and environmental protection knowledge, laws and regulations knowledge, professional work practice and other national vocational skills standards. Basic requirements. The examination and assessment for independent determination of vocational skill level is tentatively scheduled for mid-September.
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"I'll teach you a lesson." Concluded successfully.
On the afternoon of June 24, as one of the highlights of the company's 2021 safety production month series of activities, the second phase of the "I'll give you a lesson" safety training was held at the group headquarters. the management personnel, production backbones and personnel from all departments and offices of the group gathered at the scene. foreign enterprises took safety "big lessons" through video, which was more effective than the teaching. At this point, the "I'll give you a lesson" safety training has come to a successful conclusion.
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Glory in the Party's 50-year-old Party Member Xi Ling Commemorative Medal
On June 23, the party committee of the group company sent a special person to visit and awarded the commemorative medals of "50 years of Glory in the Party" to six veteran party members. 2021 is the 100 anniversary of the founding of the Communist Party of China. For the first time, the Party Central Committee issued the "50 Years of Glory in the Party" commemorative medal to surviving party members who have reached the 50th anniversary of the party and have always performed well. The Organization Department of the Central Committee also specially issued the "Administrative Measures for the Issuance of Commemorative Medals of" Glory in the Party for 50 Years "", which stipulates the issuance procedures, issuance methods, production, and management of commemorative medals. In the future, the "50 Years of Glory in the Party" commemorative medal will be issued as a regular task and will be issued once every year around July 1.
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What is the exact time of the first Congress of the Communist Party of China? Which "big" representatives boarded the red boat in South Lake? What is the connection between the 1972 Sino-US Joint Communique and Hangzhou? On the morning of June 24th, the Party Committee of the Group Company invited members of the Party History Learning and Education Group of Zhejiang Provincial Party Committee and the vice president of Zhejiang Branch of China News Service to give a special party class of "returning to the scene of party history and reappearing the moment of party history" for the party members and cadres of the Company.
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