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Pharmaceutical, health two enterprises to study the market to seek new breakthroughs in marketing

Release time:

2020-08-14

Pharmaceutical and Health Enterprises Research Markets Seek New Breakthroughs in Marketing

News 5# July 12 and 15 , Peak Health Technology Company and Peak Pharmaceutical Company successively held special marketing conferences to analyze the shortcomings in marketing work, study and explore marketing innovation ways and seek breakthroughs.

5 12 held the marketing meeting of Jianfeng Health Technology Company, according to the existing three major business sectors of health food, plant extracts and Chinese herbal pieces, with key products and channel sales as the main topics for summary analysis, exchange, study and discussion. Jin Wenwei, manager of the marketing center of Health Technology Company, summarized the sales situation in the first four months of this year and planned the next specific work according to the sales situation. Chen Daiyou, general manager of Health Technology Company, discussed at the meeting such issues as "what are our products", "where are our customers", "how to find our customers" and "how do we do it now". According to the attribute differences of the three major categories of products involved in the sales business and the diversity of sales channels, detailed analysis and elaboration were carried out to clarify the sales focus and direction and unify the thinking to reach a consensus. At the

meeting, the health technology company discussed and mobilized to restart Jinhua terminal sales mode. with the support of the group company's resources, it plans to select health food gu tai capsule based on traditional Chinese medicine prescription as a breakthrough point to break the sluggish situation of existing terminal sales. Reasonably match and improve Jinhua terminal team, tap internal potential, promote market personnel to enter the terminal front line and contact the market frontier information, on the basis of the original terminal business to make greater progress, do everything possible to do sales performance. Chen Daiyou hopes that all marketing staff will build up confidence to meet sales challenges, adhere to the combination of "going out" and "inviting in", strengthen internal experience sharing and exchange, strengthen business knowledge learning, improve the subjective initiative of sales staff, and further extend marketing work to the depth of the market. Health technology companies will also focus on the construction and cultivation of sales teams, and the corresponding sales management system and job responsibilities will be continuously refined and launched one after another.

5 April 15 , the management teams of marketing units such as Jianfeng Pharmacy, Jinhua Pharmaceutical Company and Pharmaceutical Sales Company gathered together to summarize and analyze the problems existing in the marketing work and deploy the next work priorities. The heads of the three marketing units successively reported on the completion of the sales work in the first four months, focusing on analyzing the existing deficiencies and problems faced, and putting forward improvement ideas and work arrangements for the next step. Jin Xuecai, deputy general manager in charge of sales of the pharmaceutical company, put forward work requirements from the aspects of sales model innovation, retail market growth, slow insurance consultation and so on.

Chairman of the Group Company and Chairman of the Pharmaceutical Company Jiang Xiaomeng attended the meeting. He hoped that the pharmaceutical company team would further strengthen its study and make great efforts to innovate marketing models and marketing methods. According to the current market situation, he asked drug retail to expand its own chain and improve the assessment mode of pharmacies; commercial sales should clarify the working ideas and introduce relevant policies to stimulate market vitality in view of the new pharmaceutical policies such as the "two-vote system"; industrial sales should strictly clarify post responsibilities, give marketing personnel greater autonomy, put an end to illegal sales, and strengthen incentive and assessment. At the same time, pharmaceutical companies are required to increase their support for marketing model innovation and build a platform for employees to fully display their talents, so as to stimulate the enthusiasm and initiative of marketing personnel and achieve breakthroughs in marketing performance. (Xu Yuting Ni Yingzhen)

More information

Daye Peak Won "Advanced Manufacturing Brand" in Huangshi City"

On the occasion of the fifth "China Brand Day", the office of Huangshi City Quality Strong City Working Committee held a grand awarding ceremony of "Promoting the High-quality Development of Huangshi 70 Brands", and Daye Jianfeng Cement Company was awarded the "Advanced Manufacturing Brand". In order to revitalize the post-epidemic economy and enhance the confidence of enterprises, Huangshi City Quality Strong City Working Committee Office organized and carried out a large-scale news investigation, publicity and exhibition activity of "Huangshi Glory, the era of glory-the 70th anniversary of the founding of the city, promoting the high-quality development of Huangshi 70 brands", aiming at vigorously publicizing the major achievements and advanced models of the high-quality development of various industries in Huangshi and the construction of strong quality strong quality city, and encouraging enterprises, and leading enterprises to further establish the strong quality, help Yellowstone "five city construction", cohesion of economic and social high-quality development of a strong force. After the public vote, the 70 brands and 30 characteristic brands selected to promote the high-quality development of Huangshi in the 70 years since the establishment of the city were awarded the advanced manufacturing brand, modern service brand, high-quality education brand, excellent cultural brand, modern agricultural brand and Huangshi high-quality development characteristic brand respectively. Daye Peak won the honor of "advanced manufacturing brand.

2021

05-21

Learning Party History, Strong Faith

On April 29, the staff of the peak building stopped to browse when they passed the newly created party history knowledge propaganda wall. 2021 is the 100 anniversary of the founding of the Communist Party of China, the Central Committee called on the whole party to carry out the study and education of party history. Since the party committee of the group company deployed the party history study and education work, party organizations at all levels of the company have taken active actions to further strengthen their ideals and beliefs through various forms such as special party classes, concentrated study, visiting the red education base, and reviewing the oath of joining the party.

2021

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Cement industry, Huangshi City two honors flower daye peak

In April, China's cement industry and Huangshi City in Hubei Province each won an honor by Daye Peak, and the company's work in environmental protection and poverty alleviation was affirmed. The 2021 China Cement Industry Summit held in Hangzhou from April 20 to 21, with the theme of "common mission, innovation and common development", discussed the current development trend of the cement industry in depth. During the meeting, a series of awards for the top 100 cement industry were held. After reviewing multi-dimensional information such as brand growth, brand productivity, brand awareness and brand reputation, daye peak was awarded the title of "enterprise with outstanding contribution to environmental protection. Recently, Huangshi City Federation of Industry and Commerce (Chamber of Commerce) held the 6th Executive Committee of the 12th session to review the work in 2020 and deploy the targets and tasks for 2021. It commended the city's advanced collective of "precise poverty alleviation and private enterprise assistance". Daye Peak was awarded the honorary title of "Advanced Private Enterprise.

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Yang Zhi, head of Huangping County, Guizhou Province, visited Jianfeng

On April 16, a delegation led by Yang Zhi, head of Huangping County, Guizhou Province, visited the headquarters of the group company and held discussions with the group leaders on the future development of Huangping peak and further strengthening the in-depth cooperation between the two sides. During the exchange, Chairman Jiang Xiaomeng introduced the development of Jianfeng in recent years, which aroused unanimous praise from the members of the delegation. Yang Zhi said that Jianfeng is an enterprise with a sense of social responsibility and serious business. He hopes to further cooperate in other industrial fields to promote the economic development of Huangping.

2021

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The Pursuit and Dream of the Spike of "Egoist" of "Lie to the People"

On March 23, China Cement Network published an exclusive interview with Jiang Xiaomeng, chairman of the group company, under the title of "the pursuit and Dream of the peak of self-interest. During the interview, Jiang Xiaomeng expressed his views on the future development trend of China's cement industry and introduced the development ideas of the peak cement industry in the future. The full text of this article is reproduced here...

2021

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Daye Peak Won the Title of "Charity Enterprise" in Daye City

Daye city recently organized the 2020 Metallurgical Conference to review and summarize the 2020 Metallurgical Work and arrange the deployment of 2021. Wang Gang, secretary of the Daye Municipal Party Committee, attended the conference and made an important speech, in particular, he expressed his heartfelt thanks to a group of enterprises and entrepreneurs, such as Jinpai Company and Daye Peak, for coming forward, giving generously and helping at the most critical juncture of Daye epidemic prevention and control. The conference announced the "Decision of Daye Municipal Party Committee and Municipal Government on Releasing the 2020 Charity Contribution List" and commended it on the spot. Daye Peak and other enterprises were awarded the honorary title of "2020 Charity Enterprise. Zhang Fengliang, deputy general manager of the group company and general manager of Daye Peak, accepted the commendation on behalf of Daye Peak and delivered a keynote speech at the meeting as a representative of the commended enterprise. (Daye Peak)

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