A "hard" "fast" marketer
Release time:
2023-05-11
Yang Wenyong is a salesman of Yunnan Peak. He has been in the sales line for five years and is now the regional manager of Banna region.
As we all know, tourism is the most important economic pillar of Xishuangbanna. In the past few years, due to the epidemic and the downturn in the tourism industry, the Banna cement market has also been severely affected, and the pressure is much greater than other regions. However, with the efforts of Yang Wenyong, the sales volume of Jianfeng cement in Banna market has not declined significantly, and the overall share and brand recognition have been continuously improved.
asked Yang Wenyong what he knew about selling cement, but he probably couldn't answer. However, from the perspective of colleagues and peers, I think his good results stem from the words "diligent" and "fast.
Yang Wenyong's "diligence" is to visit frequently and communicate frequently. Banna area is an area with the largest peak sales volume and the widest coverage area in Yunnan. It has the characteristics of long, narrow and mountainous terrain and scattered customers. In addition to keeping close contact by phone, "on the road" is the normal work of Yang Wenyong. Because of the long road, sometimes he can only see one or two clients in a day, and he has never complained of fatigue. Even though he became friends with the heads of many mixing stations and laboratories because of the large number of visits, he did not relax at all and ran around the market unimpeded every day. In order to improve work efficiency, Yang Wenyong also took the initiative to expand the contact area of the visit. Apart from "cement buyers" and "cement sellers", as well as admixture manufacturers, sand and gravel manufacturers and even mixing equipment manufacturers, he tried his best to communicate with those who could touch cement and gradually establish advantages in information mastery, channel establishment, service improvement and sales expansion.
Yang Wenyong's "fast" is that the market responds quickly and the other is to serve customers quickly. After five years of training in the front-line sales position, Yang Wenyong has developed a keen market insight. He can always appear where there is an opportunity at the first time, collect and sort out accurate market information and give feedback to the factory at the first time, and convey Yunnan Jianfeng's sales policy to customers and implement it in place at the first time. Customers encounter problems in cement logistics and use, as long as a phone call, he will immediately help solve. On one occasion, Yang Wenyong was docking business in Menghai County. The person in charge of a project in Mengla County called for consultation. After he handled the matter at hand, he rushed to Mengla County without stopping, nearly 400 kilometers back and forth, signed the contract on the same day, and paid for the goods on the same day. He said that sales is about efficiency. If you are slow, your competitors will be fast. If you get in touch with potential customers earlier, you will have a little more time than your competitors to win the trust of customers and thus have a better chance of winning.
Although many new situations have appeared in the cement market in the "post-epidemic era", Yang Wenyong feels that in the fierce market competition environment, whether there are more ways to think, whether there are more "runs" to communicate, and even some subtle details in the communication, may affect the customer's choice. As a marketer, the same thing will never change, we must have a full understanding of the market, serious analysis, the responsible market environment, target customers "clear understanding". It is through years of unremitting "diligence" and "speed" that he adjusted and responded to market changes in a timely and effective manner, won the trust of customers with sincere service, and established the good reputation of Jianfeng Cement in the Banna market. (hu chuanli)
More information
The company's vocational skill level self-identification training began.
After preparing the handout materials and question bank for the previous stage of vocational skill grade identification training, daye peak cement company conducted the vocational skill grade identification training for the machine repair team of the manufacturing department on August 10. On August 12 and 18, the pharmaceutical company also organized two phases of vocational skill level identification training for pharmaceutical preparation workers. According to the national skill level standard, the group company is divided into four grades: grade 5/junior worker, grade 4/intermediate worker, grade 3/senior worker and grade 2/technician. According to the analysis of employee registration, since there is only one type of job for pharmaceutical preparation workers, and cement production workers include cement central controller, cement quality inspector, cement clinker calciner, cement manufacturer, cement production inspection worker and other types of jobs, the number of applicants is less than that of cement production workers. Most of the employees who signed up were identified as participating in the four levels of vocational skills. According to preliminary statistics, there are now 155 employees who have signed up for their professional skill level, including 47 pharmaceutical preparation workers and 108 cement production workers. The human resources department of the group company is stepping up efforts to organize personnel to examine the qualifications of the employees whose registration grades are identified, and then enter the Zhejiang professional ability integration platform for formal registration after passing the examination. According to the national vocational skill standards and other content, each unit carries out targeted training for employees who participate in the independent identification of vocational skill levels. The training is conducted through on-site teaching, online teaching, and learning platform question bank exercises. After the training, the group company will organize the employees who participate in the grade identification to carry out examination and assessment, and those who pass the examination will complete the grade identification and issue the skill grade certificate. It is understood that in order to ensure the quality of vocational skill level identification, after the company was approved to independently identify the vocational skill level, the human resources department of the group organized all units to compile the question bank for various types of work in combination with the actual situation of the enterprise and with reference to the national vocational skill standards and training syllabus and other materials. after classification, unification and standardization, verification and proofreading, the preparation of the question bank has been basically completed. After being submitted to the superior unit for examination and approval, the company will import the question bank on the enterprise university platform to facilitate employees to prepare for the examination. The question bank for the independent identification of vocational skills level will also be extracted from the question banks of various industries, including professional ethics, basic knowledge, safety and environmental protection knowledge, laws and regulations knowledge, professional work practice and other national vocational skills standards. Basic requirements. The examination and assessment for independent determination of vocational skill level is tentatively scheduled for mid-September.
2021
08-23
Hu Guoyun, vice mayor of Pu'er, visited the peak
On July 16, a delegation led by Hu Guoyun, vice mayor of Pu'er City, Yunnan Province, and heads of Pu'er SASAC, Industrial Park Management Committee, Investment Promotion Bureau and other departments visited the headquarters of the group company. In the exchange with Jiang Xiaomeng, Yu Jianhong and other group leaders, Hu Guoyun expressed his gratitude to Jianfeng Group on behalf of the Pu'er Municipal Party Committee and Municipal Government. He said that the investment and entrepreneurship from Jianfeng to Pu'er not only promoted the development of Pu'er's regional industrial economy, but also made outstanding contributions to the local poverty alleviation. The two sides also exchanged and discussed issues such as strengthening in-depth cooperation between the two sides.
2021
07-21
Municipal SASAC Party Committee Visited Jianfeng Old Party Member
On June 28, Huang Zunhui, a second-level researcher of the State-owned Assets Supervision and Administration Commission of Jinhua City, visited Jianfeng Group and made a special trip to visit two retired party members, Chen Bingxiang and Yin Rongfu. Among the two Jianfeng veteran party members, Chen Bingxiang has been engaged in party affairs for nearly 30 years, and Yin Rongfu has won the honor of outstanding party members in Zhejiang Province and is a representative of Jianfeng party workers and party members. On behalf of the party committee of the Municipal State-owned assets Supervision and Administration Commission, Huang Zunhui expressed condolences to the two veteran party members, thanked the older generation of party members for their contributions, and exchanged views with Jiang Xiaomeng, secretary of the party committee and chairman of the group, and Qin Xuping, member of the party committee and chairman of the trade union, and fully affirmed the development of peak in recent years and the improvement of the level of party building work.
2021
07-12
"I'll teach you a lesson." Concluded successfully.
On the afternoon of June 24, as one of the highlights of the company's 2021 safety production month series of activities, the second phase of the "I'll give you a lesson" safety training was held at the group headquarters. the management personnel, production backbones and personnel from all departments and offices of the group gathered at the scene. foreign enterprises took safety "big lessons" through video, which was more effective than the teaching. At this point, the "I'll give you a lesson" safety training has come to a successful conclusion.
2021
07-12
Glory in the Party's 50-year-old Party Member Xi Ling Commemorative Medal
On June 23, the party committee of the group company sent a special person to visit and awarded the commemorative medals of "50 years of Glory in the Party" to six veteran party members. 2021 is the 100 anniversary of the founding of the Communist Party of China. For the first time, the Party Central Committee issued the "50 Years of Glory in the Party" commemorative medal to surviving party members who have reached the 50th anniversary of the party and have always performed well. The Organization Department of the Central Committee also specially issued the "Administrative Measures for the Issuance of Commemorative Medals of" Glory in the Party for 50 Years "", which stipulates the issuance procedures, issuance methods, production, and management of commemorative medals. In the future, the "50 Years of Glory in the Party" commemorative medal will be issued as a regular task and will be issued once every year around July 1.
2021
07-12
What is the exact time of the first Congress of the Communist Party of China? Which "big" representatives boarded the red boat in South Lake? What is the connection between the 1972 Sino-US Joint Communique and Hangzhou? On the morning of June 24th, the Party Committee of the Group Company invited members of the Party History Learning and Education Group of Zhejiang Provincial Party Committee and the vice president of Zhejiang Branch of China News Service to give a special party class of "returning to the scene of party history and reappearing the moment of party history" for the party members and cadres of the Company.
2021
07-01
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