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A "hard" "fast" marketer

Release time:

2023-05-11

Yang Wenyong is a salesman of Yunnan Peak. He has been in the sales line for five years and is now the regional manager of Banna region.

As we all know, tourism is the most important economic pillar of Xishuangbanna. In the past few years, due to the epidemic and the downturn in the tourism industry, the Banna cement market has also been severely affected, and the pressure is much greater than other regions. However, with the efforts of Yang Wenyong, the sales volume of Jianfeng cement in Banna market has not declined significantly, and the overall share and brand recognition have been continuously improved.

asked Yang Wenyong what he knew about selling cement, but he probably couldn't answer. However, from the perspective of colleagues and peers, I think his good results stem from the words "diligent" and "fast.

Yang Wenyong's "diligence" is to visit frequently and communicate frequently. Banna area is an area with the largest peak sales volume and the widest coverage area in Yunnan. It has the characteristics of long, narrow and mountainous terrain and scattered customers. In addition to keeping close contact by phone, "on the road" is the normal work of Yang Wenyong. Because of the long road, sometimes he can only see one or two clients in a day, and he has never complained of fatigue. Even though he became friends with the heads of many mixing stations and laboratories because of the large number of visits, he did not relax at all and ran around the market unimpeded every day. In order to improve work efficiency, Yang Wenyong also took the initiative to expand the contact area of the visit. Apart from "cement buyers" and "cement sellers", as well as admixture manufacturers, sand and gravel manufacturers and even mixing equipment manufacturers, he tried his best to communicate with those who could touch cement and gradually establish advantages in information mastery, channel establishment, service improvement and sales expansion.

Yang Wenyong's "fast" is that the market responds quickly and the other is to serve customers quickly. After five years of training in the front-line sales position, Yang Wenyong has developed a keen market insight. He can always appear where there is an opportunity at the first time, collect and sort out accurate market information and give feedback to the factory at the first time, and convey Yunnan Jianfeng's sales policy to customers and implement it in place at the first time. Customers encounter problems in cement logistics and use, as long as a phone call, he will immediately help solve. On one occasion, Yang Wenyong was docking business in Menghai County. The person in charge of a project in Mengla County called for consultation. After he handled the matter at hand, he rushed to Mengla County without stopping, nearly 400 kilometers back and forth, signed the contract on the same day, and paid for the goods on the same day. He said that sales is about efficiency. If you are slow, your competitors will be fast. If you get in touch with potential customers earlier, you will have a little more time than your competitors to win the trust of customers and thus have a better chance of winning.

Although many new situations have appeared in the cement market in the "post-epidemic era", Yang Wenyong feels that in the fierce market competition environment, whether there are more ways to think, whether there are more "runs" to communicate, and even some subtle details in the communication, may affect the customer's choice. As a marketer, the same thing will never change, we must have a full understanding of the market, serious analysis, the responsible market environment, target customers "clear understanding". It is through years of unremitting "diligence" and "speed" that he adjusted and responded to market changes in a timely and effective manner, won the trust of customers with sincere service, and established the good reputation of Jianfeng Cement in the Banna market. (hu chuanli)

More information

2022 China's Top 100 Building Materials Enterprises 2022 China's Top 100 Cement Clinker Production Capacity Peak even on two authoritative lists

In March, the authoritative organization of the cement industry successively released two series of lists of China's top 500 building materials enterprises in 2022 and China's top 100 cement clinker production capacity in 2022. Jianfeng Group ranked among the "top 100" in the two lists ". The list of China's top 500 building materials enterprises was officially released in early March. This series of lists was selected by the China Building Materials Enterprise Management Association. Through more than 20 years of comprehensive data research on China's building materials industry, referring to international practices, the rankings are based on the company's annual operating income., Cement products, building ceramics, waterproof materials, aluminum-plastic profiles, coatings, glass, building materials equipment manufacturing and other sub-industries related to building materials. Jianfeng Group ranks 96th among the companies on the list and 27th among the cement manufacturers on the list. On March 16, the awarding ceremony of 2022 China's top 100 cement clinker production capacity list was held in Hangzhou. This series of lists is released by China Cement Network, an authoritative organization in China's cement industry. The ranking is based on the total production capacity (excluding the production capacity of other kiln types and grinding stations) of new dry clinker production lines completed and put into operation by Chinese cement enterprises in China as of December 31, 2022. The data statistics are calculated based on the design production capacity and 310 days of annual operation. Jianfeng Group ranked 53rd with an annual design capacity of 3.627 million tons. (this newspaper reporter)

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On the first day of the new year, group leaders went to the grassroots level.

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Jiang Xiaomeng re-elected chairman of the Municipal Federation of Industry and Commerce

On December 24, 2022, the Jinhua Federation of Industry and Commerce (General Chamber of Commerce) held the seventh member representative meeting. Jiang Xiaomeng, secretary of the party committee and chairman of the group company, was re-elected as the chairman of the Municipal Federation of Industry and Commerce at this meeting.

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Peak Pharmaceutical Donates Epidemic Prevention Materials

Since the optimization and adjustment of the new crown infection epidemic management policy, there has been an explosive growth of infected people in the country, and the pressure on the supply of related materials has increased sharply. Before and after New Year's Day, the company has twice organized epidemic prevention materials, through the Jinhua City Charity Federation, Jinhua City Economic and Technological Development Zone Charity Federation targeted donations, a total value of more than 200,000 yuan.

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