Participating in the exhibition for the first time
Release time:
2023-04-12
This exhibition has more than 500 exhibitors and many distributors from all over the country. Everyone gathered together and the grand occasion was unprecedented. Before the exhibition hall opened, many participants had already lined up at the door. The exhibition site was crowded with people and bustling. Health food, nutritional food, special medical food, medical equipment, group purchase supermarket, community live broadcast, tourism products, tonic products, health appliances, Chinese medicine therapy, etc., products, products, categories.
Walking in the crowded exhibition hall, the biggest feeling is that there are a lot of health food and experience equipment. What has increased this year is the categories of new formats and new fields, such as factory tours and residential tours. Group buying supermarkets can be seen everywhere, and green agricultural products and agricultural assistance projects can be found everywhere. The number of pension projects of various levels is also far higher than that of previous years; publicity such as "strong support from local governments (some also have live videos from county heads)", "promotion of satellite programs on CCTV and satellite TV", "cooperation projects between a certain provincial (city) health committee and a certain control center" and "365-day live broadcasts" can be found everywhere. Times have changed, needs have changed, markets have changed.
The exhibition is also on the third floor of the exhibition. The 2023 China (Nanjing) Community Health Development Conference was specially held. More than 400 industry colleagues gathered together to participate in the grand event. The content of the meeting was colorful, with the truth, the truth and dry goods constantly, which made the audience feel more enjoyable and more confident. There are 0.25 billion old people in China. This is our confidence and our market foundation.
We have 7 colleagues participating in this exhibition. We have united and cooperated, assisted each other, and added the contact information of more than 80 customers. Among them, there are 7 groups of customers who have in-depth discussions, and all have follow-up follow-up. This is my first time to participate in the exhibition, and as an exhibitor, as a new post for me, this is a rare opportunity. Although I feel that my legs are not my own these days, I have learned a lot. Take the reception of customers as an example. Laughing is very knowledgeable about customers, courteous reception, introduction of products, exchange of business cards, etc. There are so many similar products on the market, how should we ask customers to buy our products? Before the exhibition, the marketing department prepared the sharing of product information, and we discussed together. The exhibition site even shared experience without reservation, which made me more confident. From the beginning, I was embarrassed to send publicity materials, to the first time I added contact information with strange customers, which benefited from the encouragement and help of my colleagues. This exhibition has benefited me a lot, and also made me understand that there are more industry knowledge and industry terms waiting for me to learn. (Pang Jingyu)
More information
Peak health marketing and a new "play"
Building a New System, Flattening Management, Spike Health Marketing, New "Way to Work" On February 17, Spike Health Technology Company held a sales meeting to integrate and adjust the construction of a new marketing system and deploy and implement the 2017 sales work. Chen Daiyou, general manager of Health Technology Company, carefully explained and answered the marketing system construction and sales management assessment methods at the meeting, and reached a consensus on unifying thinking. The sales business of Health Technology Company involves three categories: health care products, plant extracts and Chinese herbal pieces. The product attributes and categories are different, and the product sales channels are diversified. In order to facilitate market expansion and adapt to the rapid response to market changes, the Company focuses on key products, key channels and key markets, adjusts the original business model, unifies all sales businesses of the Company, establishes a marketing center, and centralizes and unifies flat management. At the meeting, the Health Technology Company issued the "2017 Sales Management Assessment Measures", which takes sales performance as the leading factor, defines the sales staff's business expenses and market expansion support policies, implements quarterly and annual assessment of sales targets, and directly links the assessment of the progress of sales staff's target tasks with monthly income. After two-way selection, adjustment and implementation of sales positions and target tasks, all sales staff of Health Technology Company have signed a sales economic responsibility system. Chen Daiyou hopes that marketers will build confidence to meet the challenges and grow and progress together with the enterprise. At the same time, he said that the health technology company will focus on strengthening the construction and cultivation of the sales team, and carry out training, learning and experience sharing in various ways, so as to improve the business ability and level of the sales team. (Spike Health)
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On January 23, the group company held a special working meeting to summarize the safety and environmental protection work in 2016 and make arrangements for the work in the new year. General manager Yu Jianhong pointed out at the meeting that hidden dangers are accidents, accidents should be assessed, and safety and environmental protection work should continue to be carried out with a "zero tolerance" attitude. At the meeting, Chen Tianci, assistant to the general manager of the group company and manager of the audit performance management department, summarized the safety and environmental protection work in 2016 from the aspects of the completion of the safety and environmental protection responsibility system objectives, self-examination and self-correction of illegal operations, and the establishment of safety and environmental protection accident-free factories, analyzed the problems existing in the work, and put forward the safety and environmental protection work plan for 2017 in a targeted manner. Jiang Xiaomeng, chairman of the group company, stressed at the meeting that the work of safety and environmental protection is endless and must be carried out unremittingly. All enterprises should focus on safety and environmental protection management in a planned and focused manner according to the characteristics of their respective industries and industries, seasonal changes, and national policy adjustments. It is more important to establish awareness than inspection. It is necessary to strengthen safety and environmental protection education and improve the safety and environmental protection awareness and related work skills of all employees. Conduct in-depth pre-inspection and strict post-assessment to achieve full management and comprehensive prevention, and realize the overall improvement of enterprise safety and environmental protection. At the meeting, Jiang Xiaomeng, on behalf of the group company, signed the 2017 safety and environmental protection work responsibility letter with various professional companies and directly affiliated enterprises. In his concluding speech, Yu Jianhong, general manager of the group company, pointed out that safety runs through the development of the enterprise, and safety and environmental protection cannot be separated from production and operation. The two promote each other and complement each other, and managers at all levels must have a deep level of this.
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"Spike" Cement Becomes Yunnan Famous Brand Product
News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)
2020
07-31
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