Do people can eat high-quality health products peak health multi-pronged promotion
Release time:
2023-04-12
This year marks the 30th anniversary of Jianfeng Group's listing and the 10th anniversary of Jianfeng Health's establishment. Around this theme, Jianfeng Health has planned its broken Ganoderma lucidum spore powder products, carried out special activities, and successively put advertisements in newspapers, television stations, radio stations and other media. In the newspaper, Jianfeng Health mainly chooses the form of combined publication of hard and soft advertisements. Hard and hard publicity focuses on the thanksgiving feedback activities of broken ganoderma lucidum spore powder. It also sets up corner cutting vouchers to drain offline sales. Soft articles introduce the highlights of products and enterprises. With the help of Jianfeng Group's popularity, they mainly carry out publicity from the aspects of enterprise honor, quality control, product quality, process technology, authentic raw materials, activity publicity, etc. The advertisements put in by the TV station mainly publicize the raw material technology of the products, and let consumers know about the peak health industry and products with the help of the influence of Jianfeng Group. The radio advertisement chose the time with the highest listening rate throughout the day to broadcast the spore powder thanksgiving feedback activities and purchase methods. Through multi-channel advertising, improve the visibility of peak health enterprises and products.
In addition, Peak Health also promoted the main customer groups of spore powder by shooting a short video of the scene to promote it on WeChat. While introducing the products, it also interspersed the introduction of product differences and introduced the Peak Health Experience Hall.
In addition to publicity and promotion, in view of the weak online sales, Jianfeng Health actively seeks online partners this year to carry out online sales, and combines existing products according to functions according to different customer groups. Starting from September
#, Jianfeng Health also launched the "Send Health to the Community on the 30th Anniversary of Jianfeng Group's Listing" activity, organizing employees to go to various communities in Jinhua city to carry out offline activities, introducing the development history and enterprise concept of Jianfeng Health to community residents, and popularizing health knowledge. Let the community residents increase health care knowledge, but also let more consumers understand the business philosophy and product knowledge of peak health.
Recently, Peak Health has also reorganized the existing products and plans to hang the product introduction in the product link of online stores in the form of short videos so that the audience can understand the products more intuitively and accurately. At the same time, Spike Health is also seeking partners to try the live broadcast mode, through the live broadcast to attract the audience, increase communication with customers, thereby increasing customer stickiness.Yin Zhiwu, general manager of Jianfeng Health, said that the purpose of Jianfeng Health's series of publicity and planning is to promote sales, and at the same time, let the people further understand that Jianfeng Health produces and sells high-quality and cost-effective health products that the people can afford and buy, and really benefit the people, pursuing the ideal goal of preventing diseases before they get sick and stopping at the best. (Reporter Ni Yingzhen)
More information
Peak re-listed China's top 100 cement production capacity Daye peak won the "smart factory leader"
On July 11-12, the 2022 China Cement Industry Summit and TOP100 Award Ceremony organized by China Cement Network, an authoritative media of China's cement industry, was held in Hangzhou. Jianfeng Group once again ranked among the top 100 cement clinker production capacity in China.
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On the afternoon of July 12, the party Committee of the group company held a special meeting attended by party Committee members, senior and middle-level management backbones, heads of grass-roots party organizations and all party members of the group headquarters to learn and convey the spirit of the 15th party congress of the communist party of China in Zhejiang province.
2022
07-24
On the morning of July 1, more than 40 members of the group's party committee, party members of various branches of the group headquarters, and party members of subordinate enterprise branches went to the Shuanglong Hydropower Station, the Red Education Base of Jinhua City, to receive party spirit and revolutionary tradition education.
2022
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Vocational skill level identification examination!
On June 16 and 18, the theoretical and practical examinations for the determination of professional skill level in the peak pharmaceutical sector were held successively in Jinxi pharmaceutical factory. The independent identification of vocational skill level includes three occupations (types of work): pharmaceutical preparation worker, chemical inspector and organic synthesis worker, basically covering the main posts in the pharmaceutical sector, with a total of 125 employees signing up for the identification.
2022
06-21
On June 16, the Jianfeng Pharmaceutical Quality Research and Development Party Branch and the Jinhua Vocational Skills Management Service Center Party Branch held a signing ceremony in Jinxi Factory to establish a party building alliance.
2022
06-21
Jinhua Mayor Xing Zhihong to Peak Research
On the afternoon of June 1, Jinhua Mayor Xing Zhihong, Wucheng District Party Committee Secretary Gao Feng, District Mayor Hu Yuxian, and heads of the Municipal Economic and Information Bureau, Development and Reform Bureau and other departments went to the group headquarters to discuss and exchange with the leaders of the group company to understand the development of the enterprise. Solicit opinions and suggestions from enterprises on government work. After understanding the current business situation of the peak, Xing Zhihong pointed out that focus, follow the right path, frontier, steady, is the peak to long-term prosperity of the magic weapon, must continue to adhere.
2022
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