Do people can eat high-quality health products peak health multi-pronged promotion
Release time:
2023-04-12
This year marks the 30th anniversary of Jianfeng Group's listing and the 10th anniversary of Jianfeng Health's establishment. Around this theme, Jianfeng Health has planned its broken Ganoderma lucidum spore powder products, carried out special activities, and successively put advertisements in newspapers, television stations, radio stations and other media. In the newspaper, Jianfeng Health mainly chooses the form of combined publication of hard and soft advertisements. Hard and hard publicity focuses on the thanksgiving feedback activities of broken ganoderma lucidum spore powder. It also sets up corner cutting vouchers to drain offline sales. Soft articles introduce the highlights of products and enterprises. With the help of Jianfeng Group's popularity, they mainly carry out publicity from the aspects of enterprise honor, quality control, product quality, process technology, authentic raw materials, activity publicity, etc. The advertisements put in by the TV station mainly publicize the raw material technology of the products, and let consumers know about the peak health industry and products with the help of the influence of Jianfeng Group. The radio advertisement chose the time with the highest listening rate throughout the day to broadcast the spore powder thanksgiving feedback activities and purchase methods. Through multi-channel advertising, improve the visibility of peak health enterprises and products.
In addition, Peak Health also promoted the main customer groups of spore powder by shooting a short video of the scene to promote it on WeChat. While introducing the products, it also interspersed the introduction of product differences and introduced the Peak Health Experience Hall.
In addition to publicity and promotion, in view of the weak online sales, Jianfeng Health actively seeks online partners this year to carry out online sales, and combines existing products according to functions according to different customer groups. Starting from September
#, Jianfeng Health also launched the "Send Health to the Community on the 30th Anniversary of Jianfeng Group's Listing" activity, organizing employees to go to various communities in Jinhua city to carry out offline activities, introducing the development history and enterprise concept of Jianfeng Health to community residents, and popularizing health knowledge. Let the community residents increase health care knowledge, but also let more consumers understand the business philosophy and product knowledge of peak health.
Recently, Peak Health has also reorganized the existing products and plans to hang the product introduction in the product link of online stores in the form of short videos so that the audience can understand the products more intuitively and accurately. At the same time, Spike Health is also seeking partners to try the live broadcast mode, through the live broadcast to attract the audience, increase communication with customers, thereby increasing customer stickiness.Yin Zhiwu, general manager of Jianfeng Health, said that the purpose of Jianfeng Health's series of publicity and planning is to promote sales, and at the same time, let the people further understand that Jianfeng Health produces and sells high-quality and cost-effective health products that the people can afford and buy, and really benefit the people, pursuing the ideal goal of preventing diseases before they get sick and stopping at the best. (Reporter Ni Yingzhen)
More information
The company's vocational skill level independently identifies two new occupations
A few days ago, after the examination and approval of the Jinhua Municipal Bureau of Human Resources and Social Security, and reported to the Provincial Department of Human Resources and Social Security for examination and filing, Jianfeng Group's independent identification level of vocational skills was based on last year. Two new occupations (types of work) are chemical inspectors and organic synthesis workers.
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On May 12, Cai Xiaochun, deputy secretary of the Party group of Zhejiang Federation of industry and commerce, and his party visited Jianfeng group for investigation, visited Jinxi factory area of Jianfeng pharmaceutical factory and Jinxi internationalization project site, and had a discussion with Jiang Xiaomeng, chairman of the group company, Huang Jinlong, deputy general manager of the group company and general manager of the pharmaceutical company.
2022
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On the afternoon of April 6, Jiang Xiaomeng, chairman of the group company, was invited to participate in the Jinhua News Client Financial Media Interview column "Night Talk of the Two Sessions", as a representative of the Jinhua Municipal People's Congress, to talk about suggestions for the future development of Jinhua enterprises. As the chairman of the Jinhua City Federation of Industry and Commerce, Jiang Xiaomeng has a personal experience of various problems encountered in the development of Jinhua enterprises. After careful investigation and full preparation, he put forward two proposals on strengthening the empowerment and allocation of production factors and further enhancing the market competitiveness of enterprises in our city and further promoting the compliance construction of private enterprises in our city and reducing the risk of enterprise operation. In the "two sessions night talk" interview, he put forward his own views on these two topics.
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Group Companies Commend 2021 Advanced
On the morning of January 26, the group company held the 2021 annual summary commendation meeting to review the work of the previous year, make arrangements for the work of 2022, sign the 2022 economic responsibility system with various professional companies and directly affiliated enterprises, and solemnly commend the 2021 advanced collectives and individuals.
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Group Company Convenes Workers' Representative and Trade Union Member Representative Conference
The group company held a representative meeting of staff representatives and trade union members, elected members of the eighth trade union committee and members of various special committees, and Shi Fu was elected chairman of the eighth trade union of the group trade union.
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The group company held an annual safety and environmental protection work conference to comprehensively summarize and review the safety and environmental protection work in 2021, make arrangements for the safety and environmental protection work in 2022, and sign the safety and environmental protection work responsibility system.
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No. 88 Wujiang East Road, Jinhua City, Zhejiang Province, China
Tel: +86-579-82326868
Fax : +86-579-82324666
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