Diligent "run" market
Release time:
2023-07-11
Wang Wenqing is an old employee of Daye Peak. He entered the factory in December 2007, when the production line was not officially put into production. Over the past 15 years, he has not only witnessed the growth and development of Daye peak from a new enterprise to a well-known enterprise, but also gradually transformed into an experienced and outstanding salesman.
In Daye Peak Marketing Department, Wang Wenqing has rich working experience, which has been done in Wuhan, Huangshi, Huanggang, Yangxin and Xianning. Sales people all know that changing the area means that the marketing channels and customer resources have to start again, but he has never complained. As long as the company needs it, he will resolutely obey the arrangement and do it seriously no matter which area he is in. In 2022, the demand of Hubei cement market will change from strong to weak, and the price will fluctuate. The work difficulty of every district and every salesman in Daye Peak will increase virtually. The bagging market in Daye and Yangxin regions, which Wang Wenqing is responsible for, has always been an important profit point for Daye's peak, and the working pressure is naturally greater. However, with his efforts, the sales volume of bagged cement in the region not only did not shrink, but eventually exceeded the planned task.
market down sales do not decline, Wang Wenqing what is the secret? He said, one is to strengthen communication with dealers, users and peers to promote market stability; two is timely and accurate understanding of market information, so that the company timely grasp of market trends, quickly respond. And to do this, his knack is only one word-run.
Grasp the market by "running. There are about 40 stores selling peak cement in Daye and Yangxin regions. If there are no other arrangements, Wang Wenqing will visit each store at least once a week. "Running" stores, he is not only to meet and chat, but more importantly, to understand the changes in the terminal market, to check the flow of products, and to check and fill gaps in time. The common phenomenon of cross-shipment in the sales industry did not occur once in the regional market he was responsible for in 2022.
Expand the market by "running. Because of the downward market demand in Hubei in 2022, in order to stabilize sales, Wang Wenqing consciously extended his work tentacles to the blank market outside the region and actively expanded the Xiushui market in Jiangxi. Xiushui is far from Daye Peak, and customers do not know about Peak Cement. Every time Wang Wenqing goes to repair water, he mostly goes out at 6 o'clock in the morning and hasn't got home at 8 or 9 o'clock in the evening. Under his "running" and propaganda over and over again, customers gradually recognized the peak. Not only did the sales volume of bagged cement increase from 0 to hundreds of tons per month, but bulk cement also successfully entered many commercial mixed stations.
Solve the problem by "running. Wang Wenqing likes to learn. In order to find out a technical parameter or a special requirement in the use of cement, he often "runs" to the laboratory to consult his colleagues in charge of quality and technology, which enriches his professional knowledge of cement and enables him to handle customer complaints and quality doubts with ease. On one occasion, a user complained that there was peeling and dusting on the road surface made with peak cement. Wang Wenqing rushed to the scene at the first time to carefully understand the various materials used by the other party. Through analysis, it was found that due to the tight supply of sand and gravel in the local area, the sand and gravel used by the user for construction contained high silt content, resulting in peeling and dusting on the low quality of concrete. The reason was found, the problem was solved smoothly, and the reputation of Peak Cement was effectively maintained.
The market is like a battlefield. How much "running", fast or not, whether it is good or not, will often become the decisive factor in maintaining customer relationships. In order to improve the efficiency of his "running", Wang Wenqing, who could not drive, signed up to learn to drive and got his driver's license at the age of 50. In recent years, he has driven 40 thousands or 50 thousands kilometers per year.
has been selling in Daye Peak for 15 years. No matter in which district or business he is responsible for, Wang Wenqing has always put collective interests first, diligently "running" the market and "running" customers, day after day, year after year. His work attitude has not only been highly praised by customers, but also deeply infected his colleagues. (Yao Sa)
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