The sales department of the pharmaceutical company adjusts the establishment of the organization.
Release time:
2021-03-22
News from our newspaper Reporters learned from the pharmaceutical company's marketing work meeting held on 3# April 9 that the pharmaceutical company's sales department has adjusted its marketing plan and organization settings.
In this institutional adjustment, the sales department has set up "two departments and two centers": the first business department is responsible for the sales business of the whole country (except Zhejiang terminal) and the bidding work; The second business department is responsible for the sales business of Zhejiang terminal (including self-operated and non-staff), as well as logistics, accounting and other work. The market center is responsible for academic promotion, expert maintenance and brand building; the Cargo Control Center is responsible for the maintenance of the pharmaceutical company's product market price system and anti-tampering management.
In recent years, with the promotion and implementation of national and provincial centralized procurement, the sales volume of major customers of individual products has obviously shrunk. At the same time, due to the intersection of the commission system and the business of major customers, communication and coordination problems have arisen in the development of various sectors. The commission system has been initially constructed through the infrastructure construction in 2020 , but there are deficiencies in subjective initiative, business skills, etc, the team needs to be further optimized and deepened; the team is not self-driven and lacks a sense of operational risk. To this end, in 2021 , the sales department adjusted its marketing model in a timely manner to enhance its market expansion capability based on the idea of "preserving base volume, adding new volume and activating stock. In terms of agency, the sales department adopts the model of "3 6 X " provinces and regions. Guangdong, Zhejiang and Shanghai 3 provinces and regions are responsible for the selected personnel of the pharmaceutical company to ensure the basic amount. Hunan, Henan, Shandong, Anhui, Fujian and Hubei 6 provinces and autonomous regions will have new employees as provincial managers to strive for new increments. The remaining provinces and autonomous regions will determine their provincial managers through bidding. The sales department also merged Zhejiang terminal offices according to the market business situation, setting up a total of 4 offices to further strengthen management. Jiang Xiaomeng, chairman of the group company and chairman of the pharmaceutical company, said that the purpose of the organizational reset, sales policy and team adjustment is to further promote the new development of pharmaceutical sales and enhance the management level of the sales team. He demanded that the sales staff should strengthen their own ability and learn new knowledge; the sales department should do a good job in preventing goods from fleeing and listing at low prices with a zero tolerance attitude; and further strengthen the communication between departments at all levels to better serve sales.
(ReporterNi Yingzhen)
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