Peak Health Opens Full Staff Marketing
Release time:
2020-07-15
In order to mobilize the enthusiasm of all employees to a greater extent, in early January, the peak season of the Lunar New Year is approaching, Jianfeng Health Technology Company established a "1 1 Direct Purchase Department" to explore a new mode of full-staff marketing. Chen Daiyou, general manager of
Jianfeng Health, said that the establishment of the 1+1 direct purchase department is an attempt of Jianfeng Health to the marketing channel of new media communities. "1" represents every employee of Jianfeng Health and the end consumers of Jianfeng Health respectively. "+" is the establishment of internet plus, new media community marketing and 1+1 direct purchase department, the aim is to actively operate a circle of friends through each employee, try community marketing of new media, and stimulate end consumers to understand, recognize and identify with peak and healthy products, thus generating purchasing behavior, increasing product awareness and brand awareness, and mobilizing the enthusiasm of all employees in marketing. After the establishment of
1+1 Direct Purchase Department, it not only established a service WeChat group, actively promoted all employees to promote friends circle and point-to-point WeChat, and supported door-to-door delivery. The service team also made pictures and texts for product use, so that more non-sales colleagues could understand the products and better promote the products, and cooperated with the Jinhua Daily client to shoot the Spring Festival advertisement micro-video, let more consumers know about peak health products and expand the influence of products. The 1+1 Direct Purchase Department also launched a buy-one-get-two-free discount for Renshou Hall's broken-wall Ganoderma lucidum spore powder for employees inside the peak, which was actively sought after by the employees.
During the prevention and control of the epidemic, although the 1+1 direct purchase department encountered many challenges, such as the outage of express delivery and tight supply, everyone worked together to overcome the difficulties.
1+1 Direct Purchase Department has been established for less than 2 months, mobilizing 80% of peak health's non-sales staff to participate, and more than half of the employees have successfully sold and been rewarded.
It is understood that employees also recognize the full marketing model. Let each employee participate in the marketing of the company, which can better reflect their own value, and at the same time make them feel the sense of achievement and dedication to the company. Sense of belonging. (Yao Lili)
More information
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