Initial Experience of "Jianfeng Group" High-speed Railway
Release time:
2020-07-15
On the morning of January 2, as soon as the naming ceremony of Jianfeng Group's high-speed rail in the waiting hall of Kunming South Railway Station was over, we passed the ticket gate and arrived on the platform to wait for the arrival of the first "Jianfeng Group" high-speed rail. Unlike others, I still pull a suitcase, because next, I will take this high-speed rail to Kaili, where Guizhou Jianfeng Cement Company is located. In other words, I will be the first person to travel on the "Jianfeng Group" high-speed rail. Although
has made sufficient mental preparations, when you really see the high-speed rail with the words "Jianfeng Group" and "Infinite Scenery in the Peak" on the car body, and slowly stop in front of you At that time, there was still an unstoppable excitement in my heart. I think I am not the only one who has this kind of emotion, because all the faces of the sharp people present are filled with extremely bright smiles without exception. The
high-speed railway stopped steadily. Accompanied by representatives of the cooperative units, we got on the bus to visit and experience first. As soon as you enter the carriage, there is a strong "peak atmosphere"-the poster of the door passage is the beautiful office building of the peak pharmaceutical factory; the luggage rack is matched with the advertising slogan of "peak cement, a hundred-year plan" is the latest garden-style factory photo of Daye peak; the side of the toilet room, the square towel of the seat, the small table board, cement, medicine, health ...... Jiang Zong, Xiang and other leaders listened to the introduction of the cooperation unit staff, as he looked up and down carefully, his face was full of joy. For a moment, there was a flash of novelty in Jiang's eyes. Of course, this was not because he lacked understanding of the way high-speed rail advertising was expressed, but because this high-speed rail was named by the peak and was "ours"!
In recent years, high-speed rail has become the first choice for public travel, and everyone has long been accustomed to high-speed rail advertising. But at this moment, whether the peak employees are at the first scene or in the WeChat group, they are always paying attention to the pictures and videos "live", the reason why they are excited and novel is because: this is "peak", Is "our own"! At 10: 37, the first "Jianfeng Group" G1376 high-speed railway pulled out of Kunming South Station smoothly. Sitting in the seat, the excitement at the starting ceremony gradually calmed down, but when the sound of "Welcome to the Jianfeng Group High-speed Railway named train" came out on the radio in the carriage, it was hard to restrain a little joy. Of course, there are also those colleagues who are not there. As soon as WeChat group and circle of friends are opened, the full screen is full of content celebrating the first launch of "Jianfeng Group. Whether it is Jinhua, Shanghai, Tianjin, Daye, Pu'er, Huangping, Dongji; whether it is old employees or new employees, they are excited and proud on this day.
As the first person to take the "Jianfeng Group", in addition to attracting countless "envy, jealousy and hatred", he also naturally assumed the obligation of live broadcast. The pictures and videos of the first ceremony had already been sent out in time, and the "off-site audience" began to put forward new requirements: "take more photos in the carriage!" "Where is our company's advertising picture? Take a look at the effect."... Wait, wait, wait. As a result, holding a mobile phone inside and outside, front and back, up and down, one by one to meet everyone's requirements, so that the eyes of the passengers nearby are not the same. Fortunately, there are not many passengers.
Although the high-speed rail has been chosen for all these years, this trip feels completely different from the previous experience. The first is to focus on advertising. In the past, the bus did not listen to the radio and did not watch TV. This time, as soon as the radio rang, I immediately pricked up my ears and listened to whether there was the "Welcome to the named train of Jianfeng Group". I also tried to record a sound and go back to show it off. The TV in the carriage stared intently for more than an hour, waiting to watch the company's image promotion film, but finally learned that the video advertisement was still going through the approval process because time was too tight, the failure to broadcast on the first named high-speed rail left a little regret for the first launch and the first ride. The second is to pay more attention to the image. More than three hours of the trip, have always been in good order and proper hygiene and courtesy-although others do not know our origin, but in this "home" high-speed rail, but also can not give us sharp points, isn't it? Probably because of this mentality, see other passengers on the seat back of the square was touched crooked, are a little want to reach out to tidy up the impulse. Third, the mood of the bus is different. Whether the scene inside the car or outside the car window, it seems to be different from the past. But don't think that this is entirely a personal psychological activity. When entering the boundary of Guiyang, the blue sky and white clouds here, which have always been "the sun is very expensive", really make people feel good. At 13:48 on
, the G1376 train arrived at Kaili Station in Guizhou Province smoothly, a few minutes earlier than the time on the timetable, and my initial experience of the "Jianfeng Group" high-speed railway also reached the end. I walked out of the car and looked back at the eye-catching company LOGO and "Jianfeng Group" and "Infinite scenery is at the peak" on the car body. I still feel proud from the heart.
In the next year, the "Jianfeng Group" high-speed rail will travel between Kunming and Shanghai every day, bringing the influence of "Jianfeng" to all directions, and will also bring many Jianfeng employees to and from various enterprises along the line across provinces. I think that when colleagues get on this high-speed train, they will have the same joy and pride. (Fu Yiwu)
More information
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Peak health marketing and a new "play"
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