North Carolina Pharmaceutical Marketing Department Held Mid-Year Summary Meeting
Release time:
2020-07-22
North Carolina Pharmaceutical Marketing Department Held Mid-Year Summary Meeting
News 7# July 12 , Shanghai North Carolina Pharmaceutical Technology Co., Ltd. Marketing Department Held 2019 Mid-Year Summary Meeting.
The heads of the sales department, project management department and purchasing department under the marketing department respectively reviewed their respective work in the first half of the year. The sales successfully completed the task. The project task execution exceeded the annual quantity of 2018 . The procurement was fully rolled out to ensure the stable operation of the project and production. 4 colleagues from the marketing department and the finance department shared their experiences in four aspects: financial knowledge, sales and communication skills, common sense of experimental mapping and closed-loop management of work.
Li Qian, deputy general manager of North Carolina Pharmaceuticals, affirmed the work in the first half of the year and put forward the core idea of the marketing department in the second half of the year: customer-centered. She stressed that the market needs to go out more, not by low prices but by high-quality quality and service, accurate positioning in the product quality system, more focus on the market in product selection, and solve their pain points around customers. At the same time, she asked the entire marketing team to have the awareness of proposing new projects with the help of market dynamics. At the
meeting, all participants also discussed the sales methods of different products, market judgment, customer requirements for standardization, improvement of quality system, adjustment of sales strategy, and trade-offs between products and channels at this stage. Kang Litao, general manager of North Carolina Pharmaceutical, answered the questions and suggestions raised by everyone. At the same time, he introduced the key points of the future development of North Carolina Pharmaceutical, including the planning of market work in the second half of the year and the support to be given. I hope everyone can unify their thinking and recognize the positioning. At the same time, he said that the goal of North Carolina Medicine is to create high-quality products, which should be the best in the industry and become popular varieties. Be a strategic customer and further develop strategic partners. Before the
meeting, North Carolina Pharmaceutical and his party also visited the Industrial Technology Research Park of the Yangtze River Delta Green Pharmaceutical Collaborative Innovation Center in Deqing. The research park has set up research and development platforms in various directions, such as the Green Pharmaceutical Research Institute, the Pharmaceutical Equipment Research Institute, and the Environmentally Friendly (Three Waste Treatment) Research Institute, which is committed to promoting the transformation and upgrading of the green pharmaceutical industry in the Yangtze River Delta and even the whole country. General Manager Kang Litao and Deputy General Manager Li Qian exchanged and shared with the person in charge of the research institute on the projects currently under development. (Li Yimin)
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Peak health marketing and a new "play"
Building a New System, Flattening Management, Spike Health Marketing, New "Way to Work" On February 17, Spike Health Technology Company held a sales meeting to integrate and adjust the construction of a new marketing system and deploy and implement the 2017 sales work. Chen Daiyou, general manager of Health Technology Company, carefully explained and answered the marketing system construction and sales management assessment methods at the meeting, and reached a consensus on unifying thinking. The sales business of Health Technology Company involves three categories: health care products, plant extracts and Chinese herbal pieces. The product attributes and categories are different, and the product sales channels are diversified. In order to facilitate market expansion and adapt to the rapid response to market changes, the Company focuses on key products, key channels and key markets, adjusts the original business model, unifies all sales businesses of the Company, establishes a marketing center, and centralizes and unifies flat management. At the meeting, the Health Technology Company issued the "2017 Sales Management Assessment Measures", which takes sales performance as the leading factor, defines the sales staff's business expenses and market expansion support policies, implements quarterly and annual assessment of sales targets, and directly links the assessment of the progress of sales staff's target tasks with monthly income. After two-way selection, adjustment and implementation of sales positions and target tasks, all sales staff of Health Technology Company have signed a sales economic responsibility system. Chen Daiyou hopes that marketers will build confidence to meet the challenges and grow and progress together with the enterprise. At the same time, he said that the health technology company will focus on strengthening the construction and cultivation of the sales team, and carry out training, learning and experience sharing in various ways, so as to improve the business ability and level of the sales team. (Spike Health)
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On January 23, the group company held a special working meeting to summarize the safety and environmental protection work in 2016 and make arrangements for the work in the new year. General manager Yu Jianhong pointed out at the meeting that hidden dangers are accidents, accidents should be assessed, and safety and environmental protection work should continue to be carried out with a "zero tolerance" attitude. At the meeting, Chen Tianci, assistant to the general manager of the group company and manager of the audit performance management department, summarized the safety and environmental protection work in 2016 from the aspects of the completion of the safety and environmental protection responsibility system objectives, self-examination and self-correction of illegal operations, and the establishment of safety and environmental protection accident-free factories, analyzed the problems existing in the work, and put forward the safety and environmental protection work plan for 2017 in a targeted manner. Jiang Xiaomeng, chairman of the group company, stressed at the meeting that the work of safety and environmental protection is endless and must be carried out unremittingly. All enterprises should focus on safety and environmental protection management in a planned and focused manner according to the characteristics of their respective industries and industries, seasonal changes, and national policy adjustments. It is more important to establish awareness than inspection. It is necessary to strengthen safety and environmental protection education and improve the safety and environmental protection awareness and related work skills of all employees. Conduct in-depth pre-inspection and strict post-assessment to achieve full management and comprehensive prevention, and realize the overall improvement of enterprise safety and environmental protection. At the meeting, Jiang Xiaomeng, on behalf of the group company, signed the 2017 safety and environmental protection work responsibility letter with various professional companies and directly affiliated enterprises. In his concluding speech, Yu Jianhong, general manager of the group company, pointed out that safety runs through the development of the enterprise, and safety and environmental protection cannot be separated from production and operation. The two promote each other and complement each other, and managers at all levels must have a deep level of this.
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"Spike" Cement Becomes Yunnan Famous Brand Product
News from our newspaper At the beginning of the new year, good news came from Yunnan Jianfeng Cement Company. The "Jianfeng" brand cement successfully passed the examination and approval and won the title of "Yunnan Famous Brand Product. Since it was put into production in 2013, the "Jianfeng" brand cement produced by Yunnan Jianfeng has won good sales performance and reputation in the southwest Yunnan market, and its popularity and brand influence have been continuously improved. Therefore, Yunnan Jianfeng started to declare "famous brand products" in 2016. After preliminary data preparation, preliminary examination by Pu'er Municipal Bureau of Quality and Technical Supervision, expert review by Yunnan Provincial Bureau of Quality and Technical Supervision and on-site verification, Yunnan Provincial Bureau of Quality and Technical Supervision finally passed the examination and approval of "Yunnan Famous Brand Products" organized by Yunnan Provincial Strategic Leading Group for Implementing Brand and Strong Quality Province in 2017. The acquisition of this honorary title will further enhance the market competitiveness of Jianfeng Cement in southwestern Yunnan, and also increase the popularity of Yunnan Jianfeng, laying a more solid foundation for further market development in the future. (Li Chun)
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