I see marketing
Release time:
2020-07-22
My Opinion on Marketing
It is not easy to do a good job in marketing in today's saturated market and fierce competition. Combined with theoretical study, guidance from industry predecessors, experienced leaders and colleagues, and my own practice in running the market, I think the following conditions must be met to do a good job in marketing:
. is to be proficient in product and marketing knowledge, including contracts, business-related financial knowledge, risk management and control. It should be said that only when you are proficient in these, the customer will be convinced of you, and can make good decisions and control every step of the marketing work, especially the signing of the final contract and the conclusion of the business.
frequently. is to be diligent and run more markets. There is not much difference between sitting in the office and watching the sky. Marketing personnel and business personnel have to run more, go deep into the front line, visit customers more, inspect the market more, and enter the construction site more, so as to understand the market demand and product usage, so as to create more opportunities and conditions for product sales.
Fast. is to react quickly and obtain market information. In particular, if a local project is to start, or if there are prospective customers and interested product demands, it is necessary to respond quickly and attack quickly. If the action is slow, it may be preempted by competitors and lose the opportunity to promote and sell their own products. It is true that "the market is robbed". The market cake is so big that if we occupy more, others will occupy less. Similarly, if others occupy more, we will occupy less. The famous saying of Mengniu Company in the dairy industry, "there is no chance to sit, there is one opportunity to walk, and there are two opportunities to run" and "react quickly and act immediately" is profoundly reasonable. 10 More than 18 years ago, there was a famous saying in the famous movie "Kung Fu": "The martial arts in the world are unbreakable, but fast is not broken". It can be said that the philosophy is profound, and "fast" used in marketing is still The key (important) factor to success.
Full. is to have comprehensive information, not only to understand yourself, but also to understand the competitor's product pricing, market dynamics and other information. "Knowing the enemy and knowing yourself, you can fight a hundred battles without danger" can be said to strike directly at the core. In order to achieve "all", we must make friends widely, be diligent in running, "see six ways and listen to all directions". Only in this way can we have comprehensive market information and pave the way for our marketing work. (Shenyang)
More information
The company won the Taurus Award
On December 29, 2022, the "2022 High-quality Development Forum of listed companies and the 24th Golden Bull Award presentation ceremony of listed companies" jointly sponsored by China Securities News, Haikou Municipal Government and Haikou National High-tech Zone was held in Haikou. The list of Golden Bull Awards of listed companies was officially announced. With its outstanding performance, Jianfeng Group won the "2021 Golden Bull Most Investment Value Award".
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From December 11th to 12th, the 13th National Congress of the All-China Federation of Industry and Commerce was held in Beijing. Jiang Xiaomeng, chairman of the group company, attended the conference as a representative of Zhejiang.
2022
12-22
Yunnan Jianfeng won the title of "Harmonious Labor Relations Enterprise" in Yunnan Province
On November 18, the Yunnan Provincial Federation of Trade Unions, the Department of Human Resources and Social Security, the Entrepreneur Association and other units jointly issued a document to commend the harmonious labor relations enterprises in Yunnan Province from 2020 to 2021. Yunnan Jianfeng Cement Company is on the list and is the only enterprise in the urban area of Pu'er to receive this honor.
2022
12-13
Huang Ping Jianfeng won the title of "provincial green factory" in Guizhou
On November 30, the Guizhou Provincial Department of Industry and Information Technology released the 2022 list of green manufacturing units in Guizhou Province, and Huangping Jianfeng Cement Company was recognized as a "provincial green factory".
2022
12-13
On December 2, Yu Jianhong, general manager of the group company, gave a management lesson to the company's reserve management talents under the title of "Enterprise Management Innovation in Great Changes.
2022
12-13
On November 24, Jiang Xiaomeng, secretary of the party committee and chairman of the group company, gave a special party lesson to all party members and cadres of the company under the title of "comprehensively promoting the Great Rejuvenation of the Chinese Nation with Chinese Modernization" to interpret and preach the spirit of the 20th CPC National Congress.
2022
12-04