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I see marketing

Release time:

2020-07-22

My Opinion on Marketing

It is not easy to do a good job in marketing in today's saturated market and fierce competition. Combined with theoretical study, guidance from industry predecessors, experienced leaders and colleagues, and my own practice in running the market, I think the following conditions must be met to do a good job in marketing:

. is to be proficient in product and marketing knowledge, including contracts, business-related financial knowledge, risk management and control. It should be said that only when you are proficient in these, the customer will be convinced of you, and can make good decisions and control every step of the marketing work, especially the signing of the final contract and the conclusion of the business.

frequently. is to be diligent and run more markets. There is not much difference between sitting in the office and watching the sky. Marketing personnel and business personnel have to run more, go deep into the front line, visit customers more, inspect the market more, and enter the construction site more, so as to understand the market demand and product usage, so as to create more opportunities and conditions for product sales.

Fast. is to react quickly and obtain market information. In particular, if a local project is to start, or if there are prospective customers and interested product demands, it is necessary to respond quickly and attack quickly. If the action is slow, it may be preempted by competitors and lose the opportunity to promote and sell their own products. It is true that "the market is robbed". The market cake is so big that if we occupy more, others will occupy less. Similarly, if others occupy more, we will occupy less. The famous saying of Mengniu Company in the dairy industry, "there is no chance to sit, there is one opportunity to walk, and there are two opportunities to run" and "react quickly and act immediately" is profoundly reasonable. 10 More than 18 years ago, there was a famous saying in the famous movie "Kung Fu": "The martial arts in the world are unbreakable, but fast is not broken". It can be said that the philosophy is profound, and "fast" used in marketing is still The key (important) factor to success.

Full. is to have comprehensive information, not only to understand yourself, but also to understand the competitor's product pricing, market dynamics and other information. "Knowing the enemy and knowing yourself, you can fight a hundred battles without danger" can be said to strike directly at the core. In order to achieve "all", we must make friends widely, be diligent in running, "see six ways and listen to all directions". Only in this way can we have comprehensive market information and pave the way for our marketing work. (Shenyang)

More information

Peak natural products among the top 20 scientific and technological innovation in TEDA

A few days ago, Tianjin Jianfeng Natural products Research and Development Co., Ltd. stood out among nearly 35000 enterprises in Tianjin Development Zone and won the honor of "Top 20 Scientific and technological Innovation Enterprises of 2015. The selection criteria for the top 20 scientific and technological innovation enterprises in Tianjin Economic and Technological Development Zone mainly include: they have won science and technology awards or patent awards in 2015, as well as other awards above the provincial level; they have obtained the qualification certification or approval of research and development institutions above the provincial level; in 2015, the number of invention and utility model patent applications and authorizations was large, totaling more than 15; in 2015, they were supported by national or Tianjin key science and technology plans; scientific research achievements have made significant progress and technology. According to the above standards, Jianfeng Natural Products Company has not only won the second prize of Tianjin Science and Technology Innovation Project Award for the achievements of "Tianjin Plant Waste Reutilization Technology Engineering Center Construction", but also completed the process research of grape seed extract and ginsenoside to pesticide residues, and formulated the international business standard of grape seed extract (grape seed oligomeric proanthocyanidins). In order to better carry out the pilot experiment, large-scale technical transformation was carried out on the second workshop, and the process optimization of extracting anthocyanins from blueberries has been carried out. At the same time, the main business income, operating profit, tax revenue and other economic indicators of peak natural products company in 2015 have increased significantly year-on-year. Relying on the advantages of excellent quality, good efficiency, great contribution, safety and environmental protection, and good social responsibility, Jianfeng Natural Products Company successfully passed the review and became one of the "Top 20 Scientific and Technological Innovation Enterprises in 2015" in Tianjin Development Zone. (

2020

07-31

Peak natural products among the top 20 scientific and technological innovation in TEDA

2020

07-30

Peak pharmaceutical "enterprise information construction project" through the acceptance

The "Enterprise Informatization Construction Project" of Jianfeng Pharmaceutical Company was included in the list of key projects of "Integration of Industrialization and Industrialization" (high-level and in-depth combination of informatization and industrialization) in Jinhua City in 2015, and successfully passed the on-site acceptance of the expert group on the morning of May 18. The main contents of the "enterprise information construction project" of the pharmaceutical company include: the tank farm control system, which solves the problem of closed metering and transportation of organic solvents between the tank farm and the production area, can automatically realize the terminal metering setting, and effectively ensure the safety and environmental protection requirements of the tank farm operation; The air conditioning automatic control system realizes the control of the temperature, humidity and room pressure difference in the air conditioning area through the PLC digital-to-analog conversion of the upper computer and lower computer and the terminal actuator regulator, ensure the cleanliness requirements of the production area environment; The online particle monitoring software system automatically adjusts to the standard flow through the upper computer, vacuum system, laser sensor and isodynamic sampling probe, etc. through the flow detector device and key orifice plate inside each sensor, monitors the temperature, humidity, particles, planktonian bacteria, room pressure difference, etc., implements dynamic management, and realizes visual monitoring of the production process environment. MRP production management system, it makes it easier for the warehouse, workshop, and management personnel to obtain information about the flow of materials in the production process, the implementation of production plans, and product inventory. During the on-site acceptance on the 18th, the acceptance team composed of the Information Department of the Municipal Economic and Information Commission, the Economic and Development Bureau of the Development Zone, the Municipal Information Promotion Association and professors of Zhejiang Normal University checked the contracts of each system software, purchase and transfer records, training records, and problem records in project implementation,

2020

07-31

Peak natural products among the top 20 scientific and technological innovation in TEDA

2020

07-31

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