Measuring the Achievements of Yunnan Peak with Footsteps
Release time:
2020-08-14
Measure the Achievements of Yunnan Peak with Footsteps
Speaker: Yunnan Peak Zhang Jianling
Leaders and Colleagues, Hello:
My name is Zhang Jianling, and I am an ordinary salesman of Yunnan Peak Cement Co., Ltd. Since 2012 was put into production at the end of , we peak people have gone through 6
In 2012
was just put into production, Xishuangbanna was a blank market for us, and it was also a market that we needed to strive. Due to the relatively conservative thinking of users in ethnic areas, usage habits are the first factor considered by dealers. As a new brand, Jianfeng Cement is hardly popular and agents are not willing to promote it. We can only pull the cement to the market for retail. But even so, the effect is still not ideal, and the local people even clearly said to us: no matter how expensive the cement is, we only need it. In desperation, we decided to find a breakthrough in the engineering market first, but at that time there were less than 10 bulk cement tankers in Banna, and our transportation distance was relatively long, so the problem of supply guarantee became a difficult problem that we needed to solve urgently. In the face of these difficulties, our group company and several leaders of Yunnan Jianfeng took the lead in person and visited from house to house with the salesmen. Finally, they organized all the commercial concrete station owners in Jinghong City to visit Yunnan Jianfeng so that they could intuitively understand our enterprises and our products. Through this method, the peak cement began to enter the mixing station of Jinghong in large quantities. At the same time, we set up a bagged cement bag breaking system in Jinghong and used a passing car to pull the bag to Jinghong bag breaking, which not only eased the pressure of supply guarantee, but also effectively reduced the transportation cost. At present, "Peak" is the cement brand with the highest brand benefit in Jinghong market. The market price of tons of cement is higher than that of other brands 10 - 50
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