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Yunnan peak multi-channel to strengthen the image of publicity

Release time:

2020-08-14

Yunnan Jianfeng strengthens image publicity through multiple channels

enterprise popularity and influence continuously increase

News from our newspaper The recently published national periodical "Building Materials Development Orientation" uses the corporate image photo of Yunnan Jianfeng Cement Company on the cover; during the "13th China Yunnan Pu 'er Tea International Expo and Trade Fair" held on December 26 - 28 , the local mainstream media "Pu 'er Daily" also used a large space to publicize the achievements of Yunnan Jianfeng in many aspects. Since it was put into production, the company has strengthened its image publicity through various channels, and the social influence of the company has been continuously improved.

As a cement enterprise that entered the southwest region relatively late, Yunnan Jianfeng has always attached great importance to the construction of corporate culture and image promotion. "Building Materials Development Orientation" magazine is sponsored by the China Building Materials Industry Economic Research Association and other units. It is the only comprehensive scientific and technological journal of building materials in the country. It takes technological innovation, management innovation, and market innovation as its purpose, and takes the national, orientation, and novelty as its goal. It has a relatively wide influence on the high-level managers and engineering and technical personnel of the building materials industry and enterprises. China Yunnan Pu'er Tea International Expo is an international exhibition co-sponsored by the Ministry of Agriculture and the People's Government of Yunnan Province. During this period, seizing the opportunity to promote enterprises is conducive to breaking through geographical limitations and gaining a wider impact.

In the daily publicity work, Yunnan Jianfeng also cooperated with Pu 'er TV Station to broadcast the corporate image propaganda film in prime time after the news broadcast, and used self-media such as "Pu 'er on Cloud" to publicize the spirit of Jianfeng enterprise. Every year during the Spring Festival,

and will expand their popularity through Xishuangbanna TV Station and Pu'er TV Station. In cooperation with Yunling High-speed Media and Today's Media, large billboards were used to display the corporate image in the three villages of Yumo High-speed Pu'er South Toll Station, Yexianggu Scenic Area Import and Export, and Pu'er North Toll Station. At the same time, Yunnan Jianfeng also actively organizes employees to participate in local social activities in Pu'er. For example, in the process of building a national civilized city in Pu'er, party members and league members of the company took to the streets to advocate civilized travel, and went to the apartments for the elderly to express condolences. By participating in the speech contests and interesting sports meetings held in surrounding towns, it not only strengthened the communication with surrounding units, but also effectively expanded the popularity of the enterprise.

Through multi-form and multi-channel corporate image promotion, Yunnan Jianfeng not only creates good economic benefits and promotes the economic development of Pu'er, but also better integrates into the local social environment, which is the "Jianfeng brand" cement in southwestern Yunnan And surrounding countries have broadened sales channels and laid a good foundation for the long-term development of the enterprise in the future. (Shi Wenting)

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