News Center

Home page

Peak Report

News reports

Yunnan peak multi-channel to strengthen the image of publicity

Release time:

2020-08-14

Yunnan Jianfeng strengthens image publicity through multiple channels

enterprise popularity and influence continuously increase

News from our newspaper The recently published national periodical "Building Materials Development Orientation" uses the corporate image photo of Yunnan Jianfeng Cement Company on the cover; during the "13th China Yunnan Pu 'er Tea International Expo and Trade Fair" held on December 26 - 28 , the local mainstream media "Pu 'er Daily" also used a large space to publicize the achievements of Yunnan Jianfeng in many aspects. Since it was put into production, the company has strengthened its image publicity through various channels, and the social influence of the company has been continuously improved.

As a cement enterprise that entered the southwest region relatively late, Yunnan Jianfeng has always attached great importance to the construction of corporate culture and image promotion. "Building Materials Development Orientation" magazine is sponsored by the China Building Materials Industry Economic Research Association and other units. It is the only comprehensive scientific and technological journal of building materials in the country. It takes technological innovation, management innovation, and market innovation as its purpose, and takes the national, orientation, and novelty as its goal. It has a relatively wide influence on the high-level managers and engineering and technical personnel of the building materials industry and enterprises. China Yunnan Pu'er Tea International Expo is an international exhibition co-sponsored by the Ministry of Agriculture and the People's Government of Yunnan Province. During this period, seizing the opportunity to promote enterprises is conducive to breaking through geographical limitations and gaining a wider impact.

In the daily publicity work, Yunnan Jianfeng also cooperated with Pu 'er TV Station to broadcast the corporate image propaganda film in prime time after the news broadcast, and used self-media such as "Pu 'er on Cloud" to publicize the spirit of Jianfeng enterprise. Every year during the Spring Festival,

and will expand their popularity through Xishuangbanna TV Station and Pu'er TV Station. In cooperation with Yunling High-speed Media and Today's Media, large billboards were used to display the corporate image in the three villages of Yumo High-speed Pu'er South Toll Station, Yexianggu Scenic Area Import and Export, and Pu'er North Toll Station. At the same time, Yunnan Jianfeng also actively organizes employees to participate in local social activities in Pu'er. For example, in the process of building a national civilized city in Pu'er, party members and league members of the company took to the streets to advocate civilized travel, and went to the apartments for the elderly to express condolences. By participating in the speech contests and interesting sports meetings held in surrounding towns, it not only strengthened the communication with surrounding units, but also effectively expanded the popularity of the enterprise.

Through multi-form and multi-channel corporate image promotion, Yunnan Jianfeng not only creates good economic benefits and promotes the economic development of Pu'er, but also better integrates into the local social environment, which is the "Jianfeng brand" cement in southwestern Yunnan And surrounding countries have broadened sales channels and laid a good foundation for the long-term development of the enterprise in the future. (Shi Wenting)

More information

Peak re-listed China's top 100 cement production capacity Daye peak won the "smart factory leader"

On July 11-12, the 2022 China Cement Industry Summit and TOP100 Award Ceremony organized by China Cement Network, an authoritative media of China's cement industry, was held in Hangzhou. Jianfeng Group once again ranked among the top 100 cement clinker production capacity in China.

2022

08-04

The Party Committee of the Group conveys and learns the spirit of the 15th Party Congress of Zhejiang Province

On the afternoon of July 12, the party Committee of the group company held a special meeting attended by party Committee members, senior and middle-level management backbones, heads of grass-roots party organizations and all party members of the group headquarters to learn and convey the spirit of the 15th party congress of the communist party of China in Zhejiang province.

2022

07-24

Revisit Red History Inheritance Red Gene Group Headquarters Party Members Visit Shuanglong Hydropower Station

On the morning of July 1, more than 40 members of the group's party committee, party members of various branches of the group headquarters, and party members of subordinate enterprise branches went to the Shuanglong Hydropower Station, the Red Education Base of Jinhua City, to receive party spirit and revolutionary tradition education.

2022

07-14

Vocational skill level identification examination!

On June 16 and 18, the theoretical and practical examinations for the determination of professional skill level in the peak pharmaceutical sector were held successively in Jinxi pharmaceutical factory. The independent identification of vocational skill level includes three occupations (types of work): pharmaceutical preparation worker, chemical inspector and organic synthesis worker, basically covering the main posts in the pharmaceutical sector, with a total of 125 employees signing up for the identification.

2022

06-21

Jianfeng Pharmaceutical Quality Research and Development Branch City Vocational Skills Management Service Center Branch Government and Enterprise Join Hands to Establish Party Building Alliance

On June 16, the Jianfeng Pharmaceutical Quality Research and Development Party Branch and the Jinhua Vocational Skills Management Service Center Party Branch held a signing ceremony in Jinxi Factory to establish a party building alliance.

2022

06-21

Jinhua Mayor Xing Zhihong to Peak Research

On the afternoon of June 1, Jinhua Mayor Xing Zhihong, Wucheng District Party Committee Secretary Gao Feng, District Mayor Hu Yuxian, and heads of the Municipal Economic and Information Bureau, Development and Reform Bureau and other departments went to the group headquarters to discuss and exchange with the leaders of the group company to understand the development of the enterprise. Solicit opinions and suggestions from enterprises on government work. After understanding the current business situation of the peak, Xing Zhihong pointed out that focus, follow the right path, frontier, steady, is the peak to long-term prosperity of the magic weapon, must continue to adhere.

2022

06-13

< 1...4 5 6...61 > 跳转到页