News Center

Home page

Peak Report

News reports

Yunnan peak multi-channel to strengthen the image of publicity

Release time:

2020-08-14

Yunnan Jianfeng strengthens image publicity through multiple channels

enterprise popularity and influence continuously increase

News from our newspaper The recently published national periodical "Building Materials Development Orientation" uses the corporate image photo of Yunnan Jianfeng Cement Company on the cover; during the "13th China Yunnan Pu 'er Tea International Expo and Trade Fair" held on December 26 - 28 , the local mainstream media "Pu 'er Daily" also used a large space to publicize the achievements of Yunnan Jianfeng in many aspects. Since it was put into production, the company has strengthened its image publicity through various channels, and the social influence of the company has been continuously improved.

As a cement enterprise that entered the southwest region relatively late, Yunnan Jianfeng has always attached great importance to the construction of corporate culture and image promotion. "Building Materials Development Orientation" magazine is sponsored by the China Building Materials Industry Economic Research Association and other units. It is the only comprehensive scientific and technological journal of building materials in the country. It takes technological innovation, management innovation, and market innovation as its purpose, and takes the national, orientation, and novelty as its goal. It has a relatively wide influence on the high-level managers and engineering and technical personnel of the building materials industry and enterprises. China Yunnan Pu'er Tea International Expo is an international exhibition co-sponsored by the Ministry of Agriculture and the People's Government of Yunnan Province. During this period, seizing the opportunity to promote enterprises is conducive to breaking through geographical limitations and gaining a wider impact.

In the daily publicity work, Yunnan Jianfeng also cooperated with Pu 'er TV Station to broadcast the corporate image propaganda film in prime time after the news broadcast, and used self-media such as "Pu 'er on Cloud" to publicize the spirit of Jianfeng enterprise. Every year during the Spring Festival,

and will expand their popularity through Xishuangbanna TV Station and Pu'er TV Station. In cooperation with Yunling High-speed Media and Today's Media, large billboards were used to display the corporate image in the three villages of Yumo High-speed Pu'er South Toll Station, Yexianggu Scenic Area Import and Export, and Pu'er North Toll Station. At the same time, Yunnan Jianfeng also actively organizes employees to participate in local social activities in Pu'er. For example, in the process of building a national civilized city in Pu'er, party members and league members of the company took to the streets to advocate civilized travel, and went to the apartments for the elderly to express condolences. By participating in the speech contests and interesting sports meetings held in surrounding towns, it not only strengthened the communication with surrounding units, but also effectively expanded the popularity of the enterprise.

Through multi-form and multi-channel corporate image promotion, Yunnan Jianfeng not only creates good economic benefits and promotes the economic development of Pu'er, but also better integrates into the local social environment, which is the "Jianfeng brand" cement in southwestern Yunnan And surrounding countries have broadened sales channels and laid a good foundation for the long-term development of the enterprise in the future. (Shi Wenting)

More information

2022 China's Top 100 Building Materials Enterprises 2022 China's Top 100 Cement Clinker Production Capacity Peak even on two authoritative lists

In March, the authoritative organization of the cement industry successively released two series of lists of China's top 500 building materials enterprises in 2022 and China's top 100 cement clinker production capacity in 2022. Jianfeng Group ranked among the "top 100" in the two lists ". The list of China's top 500 building materials enterprises was officially released in early March. This series of lists was selected by the China Building Materials Enterprise Management Association. Through more than 20 years of comprehensive data research on China's building materials industry, referring to international practices, the rankings are based on the company's annual operating income., Cement products, building ceramics, waterproof materials, aluminum-plastic profiles, coatings, glass, building materials equipment manufacturing and other sub-industries related to building materials. Jianfeng Group ranks 96th among the companies on the list and 27th among the cement manufacturers on the list. On March 16, the awarding ceremony of 2022 China's top 100 cement clinker production capacity list was held in Hangzhou. This series of lists is released by China Cement Network, an authoritative organization in China's cement industry. The ranking is based on the total production capacity (excluding the production capacity of other kiln types and grinding stations) of new dry clinker production lines completed and put into operation by Chinese cement enterprises in China as of December 31, 2022. The data statistics are calculated based on the design production capacity and 310 days of annual operation. Jianfeng Group ranked 53rd with an annual design capacity of 3.627 million tons. (this newspaper reporter)

2023

03-21

Company sends off retired employees

On the morning of February 22, the trade union of the group company held a simple and warm farewell party for retired employees in 2021-2022. More than 50 retired employees gathered together to discuss and exchange with Jiang Xiaomeng and other group leaders.

2023

03-04

On the first day of the new year, group leaders went to the grassroots level.

On January 29, the first day of work after the Spring Festival holiday, the leaders of the group company made a video connection to subordinate enterprises stationed abroad, and separately visited the gold enterprises to learn about the resumption of work and put forward requirements for the implementation of the work plan for the new year.

2023

02-17

Group Companies Commend 2022 Advanced

On the morning of January 18, the group company held the 2022 annual summary commendation meeting to review the work of the previous year, make arrangements for the work in 2023, sign the 2023 economic responsibility system with various professional companies and directly affiliated enterprises, and solemnly commend the 2022 advanced collectives and individuals.

2023

01-29

Jiang Xiaomeng re-elected chairman of the Municipal Federation of Industry and Commerce

On December 24, 2022, the Jinhua Federation of Industry and Commerce (General Chamber of Commerce) held the seventh member representative meeting. Jiang Xiaomeng, secretary of the party committee and chairman of the group company, was re-elected as the chairman of the Municipal Federation of Industry and Commerce at this meeting.

2023

01-12

Peak Pharmaceutical Donates Epidemic Prevention Materials

Since the optimization and adjustment of the new crown infection epidemic management policy, there has been an explosive growth of infected people in the country, and the pressure on the supply of related materials has increased sharply. Before and after New Year's Day, the company has twice organized epidemic prevention materials, through the Jinhua City Charity Federation, Jinhua City Economic and Technological Development Zone Charity Federation targeted donations, a total value of more than 200,000 yuan.

2023

01-12

< 1 2 3 4...61 > 跳转到页