"Edge" across 2500 kilometers"
Release time:
2020-08-14
Crossing 2500 km "Edge"
■ Peak Health Wang Bingbing
In 2008 , I am about to graduate and face a major choice in my life-choosing a career. It was also at this time that the word "peak" entered my life. At that time, I was full of expectation and uneasiness. For a native northern girl, what will be waiting for me in this place 2500 kilometers away?
At the beginning of 2009 , I got on the south train alone and went through a journey of 48 hours to Jinhua, a southern city. I officially joined Jianfeng Pharmaceutical and became a QC in the Quality Control Department. I was 24 !
When I entered the laboratory, all my previous uneasiness disappeared, because this is a harmonious family with amiable teachers and vigorous friends. At the beginning, due to the language barrier, my colleagues tried their best to communicate in Mandarin in order to let me integrate into the group as soon as possible; the masters taught me various skills and experience hand in hand, which saved me a lot of detours and quickly completed it independently. Various inspection work. Jianfeng Pharmaceutical's production concept of "one bag, bottle, needle, one life" and the earnest teachings of the masters make me feel the responsibility on my shoulders as a quality manager.
During my time in the pharmaceutical industry, I also had an unexpected harvest, which was love. After Yin's general introduction, I got to know my husband and entered the palace of marriage in 2012 . I married directly from my "mother's family" and made the second major decision in my life. Since my husband belongs to the pharmaceutical development department, I have another "peak daughter-in-law" status.
In the 4 years and 4 months of Jianfeng Pharmaceutical, I have shed my youth and enriched myself through continuous efforts, laying the foundation for the future.
2013 7 May, I bid farewell to the "mentor" of Jianfeng Pharmaceutical and officially joined the preparation of Jianfeng Health. In the 5 years of peak health, I have challenged various positions, such as quality control, research and development, preparation of chain flagship stores, academic training, sales key account management, market management, etc. I have experienced every innovation and development of peak health. Recalling the past five years, there have been countless "firsts", the first time to open a store (chain flagship store preparation), the first time to switch (transferred to the marketing department), the first lecture (community training), the first time to face sales (sales of key account management)... It is these "firsts" that have built up the steps of my career. Of course, the most difficult one was that...
In 2015 , Jianfeng Health won the right to host the "Ninth Forum on Innovation and Development of Chinese Herbal Pieces and the Symposium on International Business Standards of Chinese Herbal Pieces. Originally, it was planned that the main venue would be located in Hangzhou and a professional conference team would be hired to take the exercise. However, due to various reasons, the main venue was finally set in Jinhua, and the task fell gloriously to my then partner Xu Yuting and me. In two months, we have to arrange the agenda of the meeting, sponsor, invite speeches and guests to attend the meeting, and for a high-level seminar like this, the guests must also be well-known experts and elites in the industry. For the newcomers, it is almost impossible to complete the task with no experience and resources.
The most difficult thing is to invite guests to the conference. Because they have no resources on hand, they can only go to the websites of relevant enterprises to inquire about the contact information. However, when they call, they are often regarded as swindlers and do not want to pay attention to them. Through the introduction of teachers and classmates and the recommendation of peers, we finally won the trust of some people in the industry, the popularity of Jianfeng Health has also increased, and many enterprises have taken the initiative to come to the door to sign up for the meeting. When the meeting was finally held, Ren Daquan, former deputy director of the State Food and Drug Administration, 15 experts and professors in the industry, and more than 100 well-known entrepreneurs in the field of Chinese herbal pieces came to attend, which not only achieved a complete success, but also was highly valued by the Jinhua Municipal Government. Therefore, I was promoted to the head of the marketing department, which really started my marketing career.
In recent years, the marketing department has carried out many reforms according to the strategic adjustment of peak health, trying chain stores, e-commerce, sales, new micro-commerce and other modes, and the publicity method has also evolved from traditional paper media advertising to outdoor, car body, network and other emerging media. 2017 , we also tried to buy TV shopping, opened Jinhua terminal market, and launched large-scale push activities such as "Jianfeng Walking, Bone Tailai Refueling" and "Jianfeng Bone Tai Free Clinic Community Tour. 2018 , in order to further promote the new micro-business model, the marketing department also organized the development of 6 functional foods suitable for the promotion of new micro-business. With the development of Jianfeng Group, Jianfeng Health is also making unremitting efforts and constantly trying to move forward courageously. I am also constantly looking for myself in it.
2018 is the 73rd anniversary of peak venture 60#. I am honored to witness this moment and am grateful to be able to walk through the best 10 years of my life hand in hand with peak. I believe that with the joint efforts of all the peak staff, the peak career can flourish and create greater brilliance!
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2020
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The company requires each business segment to formulate medium-and long-term business plans.
According to our newspaper, "if an enterprise wants to develop in the long run, first of all, managers should have a long-term vision." On July 24, when general manager Yu Jianhong deployed the work for the second half of the year at the semi-annual meeting of the group company, he specifically asked all enterprises to formulate specific medium-and long-term business development plans for the next three to five years according to the industrial development trend and the group development strategy. Before making arrangements for the specific key work in the second half of the year, Yu Jianhong emphatically put forward the requirements for each business sector to formulate a business strategy plan for 2016-2018 according to the industry development trend and the group's development strategy. Yu Jianhong pointed out that the current group company's strategic decision-making and strategic development capabilities and efficiency still need to be improved. The publicity, understanding and implementation of the group's development strategy by various companies are not in place. The lack of medium and long-term business planning in each business sector restricts the business of the company. Development, cultivation of core products and profitability, construction of product brands, improvement of business scale and comprehensive strength. Last year, the group company asked the international trading company to formulate three-year work objectives and sign a three-year economic responsibility system with the company's management team. The actual effect shows that this has made the management team's management ideas clearer and more scientific and rational in terms of target setting, work arrangement and business development. For this reason, the group company put forward the requirements for the formulation of medium and long-term development plans for each business sector at this meeting. According to the industry characteristics of each business segment, market environment and other specific circumstances, the company makes requirements for the key content of the development plan of each business segment. For example, the pharmaceutical sector focuses on sales growth targets for key profitable products, product development and
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