Spike brand creation work attracts attention
Release time:
2020-08-14
Peak Brand Creation Work Brings Attention
A series of fruitful work carried out by Peak in brand creation has attracted the attention of relevant experts. 9# August 13 , a research team led by Zhou Zhaoxia, a professor from the School of International Business Administration of Zhejiang Foreign Studies University, visited Jianfeng and conducted research on the establishment of Jianfeng brand. Xiang Chongping, deputy general manager of
Group Company, and relevant personnel of the Group Office and the Intellectual Property Department of Pharmaceutical Company communicated with Professor Zhou Zhaoxia and his party. Xiang Chongping introduced the development history, corporate culture, current industrial structure and so on of Jianfeng, and emphatically introduced the practices of Jianfeng in brand strategy formulation, brand management system and organization setting, market management and brand protection, the establishment, management and use of Chinese well-known trademarks and provincial and municipal famous trademarks, etc, it also discusses topics such as how to enhance the value and connotation of corporate brands, and the ways and methods for the government to guide and cultivate corporate brands.
Professor Zhou Chaoxia has been engaged in the research of brand communication, public relations and other topics for many years. She has served as the director of Zhejiang International Public Relations Association, the director of Public Relations Education Research Association of China Higher Education Association, the member of the expert group of Zhejiang International Public Relations Association and the member of the professional expert committee of Zhejiang Vocational Appraisal Public Relations, it is to collect basic data for the project "Empirical Research on Brand Cultivation Mechanism for Transformation and Upgrading of Strategic Emerging Industries and Traditional Industries in Zhejiang Province" sponsored by her in the year 2017 . (this newspaper reporter)
More information
Peak re-listed China's top 100 cement production capacity Daye peak won the "smart factory leader"
On July 11-12, the 2022 China Cement Industry Summit and TOP100 Award Ceremony organized by China Cement Network, an authoritative media of China's cement industry, was held in Hangzhou. Jianfeng Group once again ranked among the top 100 cement clinker production capacity in China.
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On the afternoon of July 12, the party Committee of the group company held a special meeting attended by party Committee members, senior and middle-level management backbones, heads of grass-roots party organizations and all party members of the group headquarters to learn and convey the spirit of the 15th party congress of the communist party of China in Zhejiang province.
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On the morning of July 1, more than 40 members of the group's party committee, party members of various branches of the group headquarters, and party members of subordinate enterprise branches went to the Shuanglong Hydropower Station, the Red Education Base of Jinhua City, to receive party spirit and revolutionary tradition education.
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Vocational skill level identification examination!
On June 16 and 18, the theoretical and practical examinations for the determination of professional skill level in the peak pharmaceutical sector were held successively in Jinxi pharmaceutical factory. The independent identification of vocational skill level includes three occupations (types of work): pharmaceutical preparation worker, chemical inspector and organic synthesis worker, basically covering the main posts in the pharmaceutical sector, with a total of 125 employees signing up for the identification.
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06-21
On June 16, the Jianfeng Pharmaceutical Quality Research and Development Party Branch and the Jinhua Vocational Skills Management Service Center Party Branch held a signing ceremony in Jinxi Factory to establish a party building alliance.
2022
06-21
Jinhua Mayor Xing Zhihong to Peak Research
On the afternoon of June 1, Jinhua Mayor Xing Zhihong, Wucheng District Party Committee Secretary Gao Feng, District Mayor Hu Yuxian, and heads of the Municipal Economic and Information Bureau, Development and Reform Bureau and other departments went to the group headquarters to discuss and exchange with the leaders of the group company to understand the development of the enterprise. Solicit opinions and suggestions from enterprises on government work. After understanding the current business situation of the peak, Xing Zhihong pointed out that focus, follow the right path, frontier, steady, is the peak to long-term prosperity of the magic weapon, must continue to adhere.
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06-13
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