Impress consumers with sincerity
Release time:
2020-08-14
impresses consumers with sincerity
working 34 years, of which 17 years as a salesperson. I remember when I first started working, our teacher was also a store manager and taught us that "medicine is a special commodity, which is related to people's health, so we should give priority to social interests and supplement the interests of enterprises, on the premise of meeting the interests of the people, make the enterprise bigger and stronger". This statement sounded very general at the time, but it took years of work to understand its meaning. We are opening a drugstore, not a tour doctor who shoots today and changes tomorrow. Opening a drugstore not only attracts customers, but also retains customers. If a drugstore has no repeat customers, its survival period is not in years, but only in months. There are more and more pharmacies nowadays, but the quality of the staff is uneven, and even more so, it is driven by high gross profit, regardless of the actual efficacy of the medication, how can such pharmacies last for a long time?
The salesperson's sincerity and sincerity to the customer is to be sincerely tempered and spiritually passed on. In 2010 , when a trip surnamed Gu ke came to grasp traditional Chinese medicine, he put forward requirements for the price and quality of traditional Chinese medicine. I introduced in detail the purchase channels and quality management of the company's drugs, objectively described the market situation of traditional Chinese medicine in Jinhua area, and gave him the greatest discount in price. When the customer saw what I said, he handed me the prescription. If the price is good, his prescription will cost 120 yuan after a discount, of which 100 yuan is occupied by the cannon mountain tortoise. Therefore, I suggest that he powder the cannon mountain tortoise, which can be reduced by more than half by swallowing, and the effect is no worse than that of decocting. The price is only over 10 yuan a pair. He thought it was reasonable. He said that he had been to many pharmacies before, but no one had mentioned it to him. He had been arrested for six months and had already spent about 10,000 yuan. Since this time, he has been looking for me to buy medicine. I have become his health consultant and treat him as a friend. In this way, I sincerely to him, he assured me.
In 2003 , Tailai fought a price war with the common people. During that time, more customers came to our store to copy the price than to buy medicine. Before leaving, they even satirized us a few words. One day, an old man with limited mobility came to copy the price, but he couldn't see clearly, so I came forward and said, "Grandpa, you can't see clearly, let me help you copy." I copied the cost price on the computer to him, thinking that I could not make a profit and do some sales. In this way, grandpa took the list to Thailand to buy medicine. As I expected, he came back empty-handed after a while, saying that our price was about the same as Tailai. He lived nearby and bought a few commonly used medicines here. I took the opportunity to say that if I live nearby, I just need to make a phone call and we will deliver it to my door and guarantee parity. In this way, grandpa also introduced his daughter, son-in-law and neighbors in the community, saying that we were sincere in doing business.
Sincerity and sincerity are the basic criteria for the survival of a pharmacy. The above examples have occurred in every store of our peak pharmacy, and it is precisely in this way that the overall image of the peak has been improved, and at the same time the benefits of our large pharmacy have been improved, and the peak spirit has been inherited and carried forward. (xu xijun)
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