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A "hard" "fast" marketer

Release time:

2023-05-11

Yang Wenyong is a salesman of Yunnan Peak. He has been in the sales line for five years and is now the regional manager of Banna region.

As we all know, tourism is the most important economic pillar of Xishuangbanna. In the past few years, due to the epidemic and the downturn in the tourism industry, the Banna cement market has also been severely affected, and the pressure is much greater than other regions. However, with the efforts of Yang Wenyong, the sales volume of Jianfeng cement in Banna market has not declined significantly, and the overall share and brand recognition have been continuously improved.

asked Yang Wenyong what he knew about selling cement, but he probably couldn't answer. However, from the perspective of colleagues and peers, I think his good results stem from the words "diligent" and "fast.

Yang Wenyong's "diligence" is to visit frequently and communicate frequently. Banna area is an area with the largest peak sales volume and the widest coverage area in Yunnan. It has the characteristics of long, narrow and mountainous terrain and scattered customers. In addition to keeping close contact by phone, "on the road" is the normal work of Yang Wenyong. Because of the long road, sometimes he can only see one or two clients in a day, and he has never complained of fatigue. Even though he became friends with the heads of many mixing stations and laboratories because of the large number of visits, he did not relax at all and ran around the market unimpeded every day. In order to improve work efficiency, Yang Wenyong also took the initiative to expand the contact area of the visit. Apart from "cement buyers" and "cement sellers", as well as admixture manufacturers, sand and gravel manufacturers and even mixing equipment manufacturers, he tried his best to communicate with those who could touch cement and gradually establish advantages in information mastery, channel establishment, service improvement and sales expansion.

Yang Wenyong's "fast" is that the market responds quickly and the other is to serve customers quickly. After five years of training in the front-line sales position, Yang Wenyong has developed a keen market insight. He can always appear where there is an opportunity at the first time, collect and sort out accurate market information and give feedback to the factory at the first time, and convey Yunnan Jianfeng's sales policy to customers and implement it in place at the first time. Customers encounter problems in cement logistics and use, as long as a phone call, he will immediately help solve. On one occasion, Yang Wenyong was docking business in Menghai County. The person in charge of a project in Mengla County called for consultation. After he handled the matter at hand, he rushed to Mengla County without stopping, nearly 400 kilometers back and forth, signed the contract on the same day, and paid for the goods on the same day. He said that sales is about efficiency. If you are slow, your competitors will be fast. If you get in touch with potential customers earlier, you will have a little more time than your competitors to win the trust of customers and thus have a better chance of winning.

Although many new situations have appeared in the cement market in the "post-epidemic era", Yang Wenyong feels that in the fierce market competition environment, whether there are more ways to think, whether there are more "runs" to communicate, and even some subtle details in the communication, may affect the customer's choice. As a marketer, the same thing will never change, we must have a full understanding of the market, serious analysis, the responsible market environment, target customers "clear understanding". It is through years of unremitting "diligence" and "speed" that he adjusted and responded to market changes in a timely and effective manner, won the trust of customers with sincere service, and established the good reputation of Jianfeng Cement in the Banna market. (hu chuanli)

More information

Peak's "Centennial" Ideal

Editor's note: During the National Day, the "Jinhua New Observation" column of Jinhua TV Station launched a series of reports on "National Day New Observation: New Development of Old Enterprises" to understand the new developments of those old enterprises that have grown up with New China in the new era. October 3 broadcast of the "peak of the 'centennial 'ideal", about the development of the peak group and the future direction of development. The "century" ideal of the peak Jinhua TV reporter Wang Dujuan Jiang Qian host: speaking of Zhejiang Jianfeng Group Co., Ltd., Jinhua people are no stranger. The older generation of Jinhua people are more familiar with, may be the predecessor of Jianfeng Group-Jinhua Cement Factory. Open the first old photo 58 years ago, surrounded by mountains and a rice field in the middle. Old Jinhua can see at a glance that this is the Wise Temple, 8 kilometers north of Jinhua City and east of the former Zhuangtou of Luodian Town. In August 1958, the first group of pioneers came here and built Jinhua's first cement factory on a desolate hillside of 16.94 mu with a pair of hands and warm blood. From the earliest cattle-drawn ball forming machine to the electric ball forming machine, from pure manual labor to machine substitution, it took 26 years of hard work. By 1983, the annual output of peak cement reached 120000 tons, the output value was 6.75 million yuan, and the profit was 2.4 million yuan. In these 26 years, the cement plant has experienced a difficult period of the country, and the ten-year catastrophe of the "Cultural Revolution" has finally ushered in a good time of reform and opening up with tenacious vitality, laying the foundation for steady development in the future. Looking at these old pictures,

2020

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Peak Cement Successfully Enters Lancang Airport Project

News from our newspaper On September 26, the first batch of airport runway cement produced by Yunnan Jianfeng Cement Company was successfully delivered to the Lancang Airport site, which marked another important step in the expansion of Jianfeng Cement in the southwest Yunnan market. Lancang Airport is located in Donghi Town, Lancang Lahu Autonomous County, Pu'er City. It is the center of the "three counties" and "Pu'er Green Triangle" tourist areas of Lancang, Menglian and Ximeng, with a wide range of radiation and obvious location advantages. The project is a national "Twelfth Five-Year Plan" construction project and a key construction project in Yunnan Province. It was approved by the State Council and the Central Military Commission in January 2013. It started construction at the end of November 2014 and is expected to be completed in April 2017. The current project of Lancang Airport is designed to meet the target of 250000 passenger throughput and 750 tons of cargo throughput by 2020, including the construction of a 2600-meter-long and 45-meter-wide runway, the construction of a new 3000-square-meter terminal building and 4 apron parking spaces, including communication, navigation, lighting, meteorology and other supporting projects. The total investment of the project is 1.533 billion yuan. Upon completion, it can be used for Boeing 737 series, Airbus A319 and A320 series, MA-60 and other passenger aircraft take off and land. Since the start of the Lancang Airport project, Yunnan Peak has listed it as an important goal to strive. Compared with ordinary cement, special cement for airport runways has the characteristics of small shrinkage, strong wear resistance, good frost resistance and low alkali content in addition to the requirements of ordinary 42.5 Portland cement. To this end, Yunnan peak in the project to strive for at the same time, the collection of technical forces to tackle the problem, in the clinker composition to determine, cooked.

2020

07-31

Jianfeng won the Zhejiang Industrial Award

A few days ago, we learned from the relevant departments of Zhejiang Province that the company won the 2016 "Zhejiang Industrial Award Silver Award". Zhejiang Industrial Award was established in 2014 and is selected every two years. The purpose of carrying out the selection and commendation of the Zhejiang Industrial Awards is to thoroughly implement the "August 8 Strategy", comprehensively implement the innovation-driven development strategy, speed up the industrial transformation and upgrading with the "four for three" as the starting point, and commend the adherence to the scientific concept of development. adhere to industry, conscientiously fulfill social responsibilities, establish a modern enterprise system, and take a new road of industrialization with characteristics. The evaluation work is jointly organized and implemented by Zhejiang Industrial Economic Federation, Enterprise Federation, Entrepreneur Association, relevant provincial industry associations, municipal industrial economic federations, enterprise federations, entrepreneur associations, and relevant units. The award review committee is composed of relevant government departments, provincial "three committees", relevant provincial industry associations, and experts in industrial economy, management, finance, taxation, quality, environmental protection, safety, technology, and law, the participating enterprises are comprehensively evaluated from the aspects of industry demonstration role, scientific and technological innovation, economic benefits, resource utilization, environmental protection, brand strategy, product quality, production safety, social responsibility, enterprise management, human resources and so on. "The enterprises that have won the Zhejiang Industrial Award this time are all outstanding enterprises that have made significant contributions to the promotion of Zhejiang's economic development; they are all leading enterprises, backbone enterprises, and high-growth enterprises from different industries, representing the scale of Zhejiang's industrial development. The direction and leading spirit represent the highest level of Zhejiang's industrial development." According to the organizers related negative

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Peak Cement Successfully Enters Lancang Airport Project

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2020

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Peak two enterprises were commended

On September 23, the launching ceremony of the 2016 Jinhua Zhejiang Shopping Festival and the 2015 Jinhua Honest Enterprise Commendation Conference were held in the urban people's square. Jianfeng Group's Jinhua Jianfeng Pharmacy Chain Co., Ltd. and Zhejiang Jianfeng International Trade Co., Ltd. were commended.

2020

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