A "hard" "fast" marketer
Release time:
2023-05-11
Yang Wenyong is a salesman of Yunnan Peak. He has been in the sales line for five years and is now the regional manager of Banna region.
As we all know, tourism is the most important economic pillar of Xishuangbanna. In the past few years, due to the epidemic and the downturn in the tourism industry, the Banna cement market has also been severely affected, and the pressure is much greater than other regions. However, with the efforts of Yang Wenyong, the sales volume of Jianfeng cement in Banna market has not declined significantly, and the overall share and brand recognition have been continuously improved.
asked Yang Wenyong what he knew about selling cement, but he probably couldn't answer. However, from the perspective of colleagues and peers, I think his good results stem from the words "diligent" and "fast.
Yang Wenyong's "diligence" is to visit frequently and communicate frequently. Banna area is an area with the largest peak sales volume and the widest coverage area in Yunnan. It has the characteristics of long, narrow and mountainous terrain and scattered customers. In addition to keeping close contact by phone, "on the road" is the normal work of Yang Wenyong. Because of the long road, sometimes he can only see one or two clients in a day, and he has never complained of fatigue. Even though he became friends with the heads of many mixing stations and laboratories because of the large number of visits, he did not relax at all and ran around the market unimpeded every day. In order to improve work efficiency, Yang Wenyong also took the initiative to expand the contact area of the visit. Apart from "cement buyers" and "cement sellers", as well as admixture manufacturers, sand and gravel manufacturers and even mixing equipment manufacturers, he tried his best to communicate with those who could touch cement and gradually establish advantages in information mastery, channel establishment, service improvement and sales expansion.
Yang Wenyong's "fast" is that the market responds quickly and the other is to serve customers quickly. After five years of training in the front-line sales position, Yang Wenyong has developed a keen market insight. He can always appear where there is an opportunity at the first time, collect and sort out accurate market information and give feedback to the factory at the first time, and convey Yunnan Jianfeng's sales policy to customers and implement it in place at the first time. Customers encounter problems in cement logistics and use, as long as a phone call, he will immediately help solve. On one occasion, Yang Wenyong was docking business in Menghai County. The person in charge of a project in Mengla County called for consultation. After he handled the matter at hand, he rushed to Mengla County without stopping, nearly 400 kilometers back and forth, signed the contract on the same day, and paid for the goods on the same day. He said that sales is about efficiency. If you are slow, your competitors will be fast. If you get in touch with potential customers earlier, you will have a little more time than your competitors to win the trust of customers and thus have a better chance of winning.
Although many new situations have appeared in the cement market in the "post-epidemic era", Yang Wenyong feels that in the fierce market competition environment, whether there are more ways to think, whether there are more "runs" to communicate, and even some subtle details in the communication, may affect the customer's choice. As a marketer, the same thing will never change, we must have a full understanding of the market, serious analysis, the responsible market environment, target customers "clear understanding". It is through years of unremitting "diligence" and "speed" that he adjusted and responded to market changes in a timely and effective manner, won the trust of customers with sincere service, and established the good reputation of Jianfeng Cement in the Banna market. (hu chuanli)
More information
Daye Peak Launches Anti-"Three Violations" Special Activities
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2020
07-31
Daye Peak Launches Anti-"Three Violations" Special Activities
Recently, Daye Jianfeng Cement Company has set up a special leading group for "anti-three violations" activities headed by Zhang Fengliang, deputy general manager of the group company and general manager of Daye Jianfeng, to vigorously carry out anti-"three violations" activities throughout the plant. Most safety accidents come from illegal command, illegal operation and violation of labor discipline. In order to reduce or even put an end to the phenomenon of "three violations", eradicate persistent diseases in violation of rules and regulations, eliminate hidden dangers of accidents, standardize employees' production safety behavior, and prevent the occurrence of all kinds of production safety accidents, Daye Peak has carried out special activities against "three violations" according to the requirements of the implementation plan of "anti-three violations, accident prevention and safety protection" carried out by the Safety Committee of Baoan Town. The purpose is to strengthen employees' understanding of the harmfulness, make safety education and training more targeted, make the implementation of safety rules and regulations more in place, improve employees' awareness of safety production and safety skills, avoid personal injury accidents, misoperation accidents and other liability accidents caused by violations, and effectively achieve safety production standardization Anti-violation, procedural accident prevention, standardization to ensure safety, and fully achieve the 2016 safety production work goal. According to the plan, this activity is divided into three stages: the first stage is from September 1 to September 15, which is the mobilization and deployment stage; the second stage is from September 16 to October 15, which is the implementation stage; the third stage is from October 16 to October 20, which is the summary and improvement stage. The activities mainly carried out self-examination of "anti-three violations" by hanging safety slogans and banners, and organized the study of safety regulations such as "100 typical violations of production safety" and "post safety operation procedures".
2020
07-31
The water and soil conservation scheme of Daye Peak Mine passed the review.
The water and soil conservation plan of Jinshan limestone mine and Baiyunsi sand shale mine of Daye Peak Cement Company passed expert review a few days ago. In order to effectively prevent and control soil erosion, protect and rationally utilize water and soil resources, reduce water, drought, wind and sand disasters, and improve the ecological environment, in accordance with the "the People's Republic of China Soil and Water Conservation Law", "Management Measures for Soil and Water Conservation Programs for Development and Construction Projects" and other laws and regulations Relevant technical specifications and the requirements of local management departments, Daye Peak commissioned Daye City Soil and Water Conservation Test Station in May this year to prepare soil and water and soil and soil conservation plans for Jinshan limestone mine. Recently, the water and soil conservation plans of the two mines have been prepared and reviewed by experts. After nearly a day of careful review, the participating experts and leaders gave a high evaluation of the plan, and put forward some suggestions and opinions for improvement. At the same time, they fully affirmed Daye Peak's attitude of attaching great importance to the work of soil and water conservation in the mine, and unanimously agreed that the above two The plan passed the review. The service life of water and soil conservation scheme of Jinshan Limestone Mine and Baiyunsi Sand Shale Mine is 5 years. In the next five years, Daye Peak will entrust water and soil conservation supervision and monitoring, and gradually organize the implementation of prevention and control measures in accordance with the plan. By 2021, Daye Peak will prepare a technical evaluation report based on the implementation of the water and soil conservation plan, check the construction and implementation of responsibilities, evaluate the effect of soil erosion prevention and control, and apply for completion acceptance. (Daye Peak)
2020
07-31
Daye Peak Launches Anti-"Three Violations" Special Activities
Recently, Daye Jianfeng Cement Company has set up a special leading group for "anti-three violations" activities headed by Zhang Fengliang, deputy general manager of the group company and general manager of Daye Jianfeng, to vigorously carry out anti-"three violations" activities throughout the plant. Most safety accidents come from illegal command, illegal operation and violation of labor discipline. In order to reduce or even put an end to the phenomenon of "three violations", eradicate persistent diseases in violation of rules and regulations, eliminate hidden dangers of accidents, standardize employees' production safety behavior, and prevent the occurrence of all kinds of production safety accidents, Daye Peak has carried out special activities against "three violations" according to the requirements of the implementation plan of "anti-three violations, accident prevention and safety protection" carried out by the Safety Committee of Baoan Town. The purpose is to strengthen employees' understanding of the harmfulness, make safety education and training more targeted, make the implementation of safety rules and regulations more in place, improve employees' awareness of safety production and safety skills, avoid personal injury accidents, misoperation accidents and other liability accidents caused by violations, and effectively achieve safety production standardization Anti-violation, procedural accident prevention, standardization to ensure safety, and fully achieve the 2016 safety production work goal. According to the plan, this activity is divided into three stages: the first stage is from September 1 to September 15, which is the mobilization and deployment stage; the second stage is from September 16 to October 15, which is the implementation stage; the third stage is from October 16 to October 20, which is the summary and improvement stage. The activities mainly carried out self-examination of "anti-three violations" by hanging safety slogans and banners, and organized the study of safety regulations such as "100 typical violations of production safety" and "post safety operation procedures".
2020
07-30
Spike Pharmaceuticals Enters Infant Drug Market
Jindal Baby Drug Co., Ltd. Established Peak Pharmaceuticals to Enter Infant Drug Market Recently, Zhejiang Jindal Baby Drug Co., Ltd., a Sino-German joint venture controlled by Peak Pharmaceuticals, completed registration. Peak Pharmaceuticals will use this as a basis to introduce German technology and products and develop the infant drug market. Zhejiang Jindel Baby Drug Co., Ltd. was jointly funded by Jianfeng Pharmaceutical, Germany Gefu Pharmaceutical Co., Ltd. and Zhuhai Hengqin Deyunjia International Trade Co., Ltd., with a registered capital of 20 million yuan, of which Jianfeng Pharmaceutical contributed 11 million yuan in cash, accounting for 55% of the registered capital. Gefu Pharmaceuticals invested 5 million yuan in the evaluation of two proprietary technologies of "diazepam suppository" and "acetaminophen suppository, 25% of the registered capital; De Yunjia contributed 4 million yuan in cash, accounting for 20% of the registered capital. The company's registered address is in Jinxi Development Zone, Jinhua City. It will rent the existing factory building of Jianfeng Pharmaceutical Jinxi Pharmaceutical Factory for renovation, and strive to absorb their respective expertise and adopt appropriate advanced technology and scientific management methods. A modern pharmaceutical enterprise focusing on the research and development, production and sales of pharmaceutical preparations for infants and children. In this cooperation, the corresponding products of "diazepam suppository" and "acetaminophen suppository", which Ge Fu pharmaceutical has invested in with proprietary technology evaluation, have been listed in Germany, among which diazepam suppository is a therapeutic drug for anti-anxiety, sleep disorder and muscle tension increase; acetaminophen is used for fever caused by cold or cold, and also for relieving mild to moderate pain. After the establishment of the joint venture company, it will be based on these two know-how.
2020
07-31
Jinhua City People's Congress Leaders Peak Survey
On July 26, Cai Jian, deputy director of the Jinhua Municipal People's Congress, Chen Zhishi, secretary general of the Standing Committee of the National People's Congress, and a group of four people visited Jianfeng to conduct research on the introduction of talents and technological innovation, and to communicate with Jiang Xiaomeng, Yu Jianhong, Huang Jinlong, Xiang Chongping, Lan Xiaolong and other group company leaders conducted in-depth exchanges. (this newspaper reporter)
2020
07-31
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